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As a Marketplace seller, you can create variant groups in Seller Center or via Walmart APIs. In this guide, you’ll learn how to create a variant group for a group of up to 49 existing items using the Items dashboard.
If you include too many items in a variant group, it can make it challenging for customers to find the item they want. We recommend including fewer than 50 items for a variant group with a single attribute (e.g., a towel with 50 different colors). We also recommend including fewer than 500 items for a variant group with multiple attributes (e.g., pants that come in 25 different sizes and 20 different colors).
Items dashboard
Step 1 — Get started
Navigate to the Items dashboard by selecting Items under Product Catalog on the left side of the screen. Next, search for your items by SKU or Item Name using the search bar above the items list. Select the check box in the left column next to each item you want included in your variant group.
Select the More actions dropdown menu in the upper right corner, then select Create Variant Group. Select Create variant group again when the popup window appears.
If you try to include more than 49 items in your group using the Items dashboard, you'll get an error message.
Step 2 — Add the group details
On the next screen, you’ll see all your selected items as well as three information boxes at the top of the page. Enter the details in each box accordingly:
Choose a Variant Group ID: The Variant Group ID is a unique alphanumeric identifier you'll choose for this group, up to 20 characters long (e.g., “DryFit_VG5”). You’ll use it to track your variant group in the Items dashboard once it’s been created.
Assign a Category: The Category dropdown menu lists the category your items belong to. In some cases, multiple categories might appear here—for example, if a group of shirts includes items from both Clothing and Sports & Recreation Other. The category you choose won’t change your listing details, only how the group is displayed on Walmart.com. The category will also determine which Variant Attribute Names you can add.
If you aren't sure which category to select, refer to the Item Categorization Guide. Once an item is set up with the appropriate category, the system assigns a Product Type. The Product Type determines the Contract Category and referral fees for your item.
- Select Variant Attribute Names: Select up to three Variant Attribute Names for the group. These indicate which attributes vary within the group, such as Size or Color. For example, if an item comes in small, medium and large, the Variant Attribute Name would be Size. Check out Supported Variant Attribute Names to learn more.
You can’t create multiple variants with identical details. Variant Attributes that have the same details (e.g., Size, Color, etc.) on multiple items will be flagged as an error. Review your items for accuracy and make necessary changes to item details and variants before submitting.
Step 3 — Select a primary variant
Once all group items are confirmed and Variant Attribute Names are verified, it’s time to select one Primary Variant. This is the item that appears first when users search Walmart.com, and it will be the default view on the item page. Select the Star icon in the Actions column to make your selection.
Step 4 — Remove items if needed (Optional)
If there’s an item you don’t want to include in the group, select X in the Actions column to remove it.
There’s no undo function when you remove an item using the Action column. Please ensure you’re removing the correct item or you’ll have to start the process over.
Step 5 – Confirm details and submit
When all fields are complete, select Submit.
