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Guide
Assortment Growth: Overview
Last updated on Jul 16, 2025
Reading time: 2 min
Overview

The Assortment Growth dashboard in Seller Center uses customer demand signals, category data and more to recommend most searched and best-selling items or also referred to as Customer Favorite items to add to your Walmart Marketplace catalog and expand your business. In this guide, you’ll learn how the Assortment Growth dashboard works.   

How does it work?

This dashboard provides personalized insights into items that Walmart.com customers are looking for. Insights are updated periodically so that you can stay up to date with market trends and expand your Customer Favorites offerings.

You can find the Assortment Growth dashboard under the Growth section in Seller Center to access the following insights.  

  • Assortment Recommendations are determined by the most searched, best-selling products and brands and categories in your selling category. You can also review metrics such as the external price, Buy Box winning price, item demand and search keywords. To view demand and price trends on a weekly or monthly basis, select Action.  

Notes

Competitor prices are updated once a month. 


  • The Assortment Explorer provides insights into high demand products and brands but includes items in various categories that you may not already sell in. The tool provides more detailed information about the item’s seasonality and price trends on a weekly and monthly basis so that you can target peak selling windows and plan your inventory in advance.  

  • The Workspace shows priority item recommendations bookmarked by you or recommended by your account manager (if applicable) that you may want to consider adding to your catalog. This tool also allows you to list a new item, update an offer or review recommendations.

Notes

If you don’t have an account manager, you won’t be able to review item recommendations or offer improvement suggestions. You’d only be able to view the items you’ve saved by selecting Items Saved by Me.  


Additional guidelines

If you choose to add any of the items to your catalog, just locate the item you wish to set up and select Setup item under the Actions column. You’ll then be redirected to the item set up page. You can also download the item details for up to 5,000 items that you intend to add to your catalog. You can then use that bulk file to set up your items in your Marketplace catalog. 

Once you’ve successfully added the item to your Marketplace catalog, you’ll need to procure the items on your own to start selling them. 

Pro tip

Save on Referral Fees when you use the dashboard to list in-demand items at competitive prices and fulfill those items through Walmart Fulfillment Services (WFS). Learn more about the opportunity here.

Notes

Incentive-related Referral Fee discounts are eligible for items tagged as “Customer Favorites.” 

Helpful resources

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