Walmart-funded incentives can expire at Walmart’s discretion and the item price will revert to your last submitted price.

When items are unenrolled, they’re removed from any current and future Walmart-funded incentives until they are opted-in again.

Although the price displayed and charged to the customer is lower than the price provided by you, your payment isn’t affected. You’ll receive the same net amount as if the item were sold at the price submitted due to Walmart-funded incentives.

The item price under the program is calculated from the current offer, including any promotions. 

Customer orders will display a Price Incentive within a pop-up window indicating which incentive program.

You should exclude MAP items using the bulk template process. You can add additional SKUs to the list to opt-out as needed.