Your participation in the Walmart-funded incentives program is by default. If you want to actively participate in the program, but don’t want to include every item in your catalog, you can manage enrollment for each of your items individually. In this guide, we’ll show you how to unenroll and re-enroll your items in Seller Center.Â
Walmart-funded incentives are provided at Walmart’s discretion. Walmart doesn’t guarantee that you’ll receive incentives for enrolled items.Â
Manage item enrollment Â
Step 1 — Get started Â
Navigate to the Incentives page in Seller Center under the Pricing section.Â
Step 2 — Choose your itemsÂ
Here are few ways you can manage your item enrollment:Â
- Unenroll individual items: To choose a few items to unenroll in Seller Center, navigate to the Walmart-funded incentives tab. Select the items you want to unenroll, then select the three vertical dots in the Action column and choose Unenroll item. Next, select the Unenroll button.
To re-enroll your items, follow the steps below.
Unenroll or re-enroll in bulk: Choose the Walmart-funded incentives tab and select Manage Walmart-funded incentives. Select Generate file to download the most recent list of items and choose the cloud symbol to download the template. Open the spreadsheet and navigate to the Walmart-funded Incentives Enrollment column. Choose Opt-in or Opt-out. Once all updates are complete, save your spreadsheet and upload the template in the Drag and Drop a file here section. When the spreadsheet upload is complete, select Submit. Â
Â
Step 3 —Track your performance 
Use the Performance tab to track key insights and understand how incentives help you maintain competitive pricing without impacting your payout. Learn more about the key insights below:
Key insights | Definition |
|---|---|
Price Competitiveness Score (PCS) | A calculation comparing your Walmart Marketplace offers to comparable external prices and factors in your items’ page views. |
Enrolled in program | Number of items receiving incentives. |
Incentives received | Total amount of incentives received over the last 90 days. |
Gross merchandise value (GMV) | Gross merchandise value of enrolled items in the last 90 days. |
Traffic | Total number of item-level page views. |
Savings earned | Total amount saved from incentives in the last 90 days. |
Incentive type | The type of incentive an item is receiving (e.g., Walmart-funded or Reduced Referral Fee). |
To identify Walmart-funded orders in the Payments Report, filter the Total Walmart Funded Savings Program column for Pricing Incentives. For incentive amounts applied to your orders, filter the Amount Type column for the Total Walmart Funded Savings Program.Â