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Overview
Walmart Connect
Search Engine Marketing (SEM)
Troubleshooting
Troubleshoot Search Engine Marketing (SEM) errors
Walmart Fulfillment Services (WFS)
Walmart Seller app
Select items may not be approved for Self-Serve Search Engine Marketing (SEM) campaigns because of errors that prevent them from being advertised on Google. These errors can be categorized as either Resolvable or Non-resolvable. In this guide, you'll learn how to resolve the errors in Seller Center.
Resolvable errors
Error | Solution |
---|---|
Additional image too big | Update the image to a resolution of less than 64 megapixels, file size smaller than 16MB. |
Additional image too small | Update the image to be at least 100x100 pixels for non-apparel products and 250x250 pixels for apparel products. |
Extraneous text in title | Update the item title. |
Generic image | Update the item image. |
Image too big | Update the image to a resolution of less than 64 megapixels, file size smaller than 16MB. |
Image too small | Update the image to be at least 100x100 pixels for non-apparel products and 250x250 pixels for apparel products. |
Invalid brand | Update the brand. |
Invalid characters in title | Update the item title. |
Invalid GTIN  | Update the GTIN by editing the Full Item Spec. |
Invalid image | Update the item image. |
Missing or invalid description | Update the item description. |
Missing or invalid price | Update the item price. |
Missing or invalid title | Update the item title. |
Overlay on image | Update the item image. |
Shipping not offered | Add a shipping option. |
Shipping price too high | Update the shipping price. |
Single color image | Update the item image. |
Non-resolvable errorsÂ
Non-resolvable errors are violations against Google policy. If you receive a Policy Violation or Item Not Available error, that means Google has flagged the item and it cannot be advertised on Google. Â