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Troubleshooting

Troubleshoot Search Engine Marketing (SEM) errors

Walmart Fulfillment Services (WFS)

Guide

Troubleshoot Search Engine Marketing (SEM) errors

Last updated on Nov 26, 2024

Reading time: 1 min

In this guide:

Overview
Resolvable errors
Non-resolvable errors
Frequently asked questions

Overview

Select items may not be approved for Self-Serve Search Engine Marketing (SEM) campaigns because of errors that prevent them from being advertised on Google. These errors can be categorized as either Resolvable or Non-resolvable. In this guide, you'll learn how to resolve the errors in Seller Center.

Resolvable errors

Error	Solution
Additional image too big	Update the image to a resolution of less than 64 megapixels, file size smaller than 16MB.
Additional image too small	Update the image to be at least 100x100 pixels for non-apparel products and 250x250 pixels for apparel products.
Extraneous text in title	Update the item title.
Generic image	Update the item image.
Image too big	Update the image to a resolution of less than 64 megapixels, file size smaller than 16MB.
Image too small	Update the image to be at least 100x100 pixels for non-apparel products and 250x250 pixels for apparel products.
Invalid brand	Update the brand.
Invalid characters in title	Update the item title.
Invalid GTIN	Update the GTIN by editing the Full Item Spec.
Invalid image	Update the item image.
Missing or invalid description	Update the item description.
Missing or invalid price	Update the item price.
Missing or invalid title	Update the item title.
Overlay on image	Update the item image.
Shipping not offered	Add a shipping option.
Shipping price too high	Update the shipping price.
Single color image	Update the item image.

Non-resolvable errors

Non-resolvable errors are violations against Google policy. If you receive a Policy Violation or Item Not Available error, that means Google has flagged the item and it cannot be advertised on Google.

Frequently asked questions

When will I know when my item is approved?

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.