If you sell products that don't have a product ID (e.g., private label or handmade jewelry), you can request a UPC or GTIN exemption to sell these items on Walmart.com. To request an exemption, select the Help  button in the Seller Center menu bar to contact Support. For more information, review Request a GTIN exemption. 

If the item you want to sell is something you’ve manufactured or produced, you may have to purchase a product ID. You may choose to purchase a GTIN, UPC or EAN from GS1 here. If you choose to purchase an ISBN, consult the appropriate authority by country using the ISBN lookup tool.     

It may take time to process your request, depending on the number of items and product types you submitted. When your template is ready, you can download it from the Downloads tab of the Activity Feed. 

After fixing errors and resubmitting the item, you can track its status from Activity Feed in Seller Center. Updates may take up to 24 hours. But if your item has a hazardous material, it will be held again for a compliance review of up to 3 business days. If you're still having issues, please contact Support by selecting the Help button in the Seller Center menu bar. Make sure to include this information: 

• Impacted GTINs or UPCs 

• Feed ID 
  

Include all the information you want to appear in the listing, even if you’re only making changes to some fields. For example, if you upload new images and don't include the existing images you want to keep, then all of the information will be overridden. Your listing would then only show the new images.

Yes, you can upload a video in Seller Center using the Media library, or you can contact an approved Connected Content Solution Provider to have them manage the upload for you. Before you submit, review the submission checklist and technical requirements to ensure eligibility.

Yes. You can seamlessly import your entire catalog to Walmart using our third-party provider. For more information, visit Add multiple items: Import your catalog.

After submitting your item, you can track its status from the Activity Feed in Seller Center. Updates may take up to 24 hours. Any data errors that are detected during the updates will require extra processing time.

To learn how to download the Full Setup template, visit Add multiple items: Full setup.

No. You can list your entire product catalog on Walmart Marketplace.

Items drafts cannot be deleted by you. Items that are in a draft status for 180 days are automatically deleted.

Walmart does not determine whether items are FSA/HSA eligible. Instead, we work with the Special Interest Group for IIAS Standards (SIG-IS), who reviews UPCs to determine whether they meet the guidelines for FSA/HSA eligibility. To find out if your product is FSA/HSA eligible, visit the SIG-IS website. If you find that your product is not eligible, verify that you have the correct UPC listed. Walmart receives monthly updates from SIG-IS on what items are eligible and we adjust our systems accordingly — no additional action is needed from the submitter.

Yes, as long as it's published and has inventory. Customers will be able to access it by either browsing for it, or by finding the matching item that wins the Buy Box and then choosing to buy your item instead of the Buy Box Winner.

Once you have completed the account setup process in Seller Center, you can start to build your Walmart catalog in several different ways. For more information, visit Item setup methods: Overview.

A variant group is a group of individual items that only differ by a few attributes (for example, a pair of shoes that come in different colors or a T-shirt that comes in various sizes). The items in this group can be presented together on one item page.

No. GIF images are not permitted as they negatively impact the customer experience.