Getting started
Item setup
Optimizing your product listing
Item attribution and categorization
The power of rich media
Walmart Restored
Walmart Pre-Owned Program
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn about the product detail page and how to list your entire catalog on Walmart.com.
Understand guidelines and requirements for item setup on Walmart Marketplace
Create and maintain high-quality product listings
Choose between setup methods and tools that best serve your business needs
Use Seller Center to measure the effectiveness of your catalog
A well-crafted product listing on Walmart Marketplace helps more shoppers find your items, boosts sales, and cuts down on returns. In this lesson, we’ll break down what makes a strong Product Detail Page, from writing clear titles and compelling descriptions to highlighting key features that grab attention.
Well-crafted product listings improve visibility and boost sales on Walmart Marketplace.
Write clear, keyword-rich titles under 100 characters to help customers find your products easily.
Include multiple high-resolution images from different angles to showcase your product effectively.
Use rich media like videos or 360-degree views to enhance engagement and build customer confidence.
Double-check product details for accuracy to prevent returns and improve customer satisfaction.
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Product detail page: Overview
Prohibited Products Policy: Overview
Product detail page: Keyword optimization
Say goodbye to getting lost in the ecommerce crowd and hello to standing out! With the magic of rich media, you can boost search results, convert more orders, and reduce returns. Ready to learn how? In this video, we're diving into the power of Rich Media and talking about the types you can use to enhance your product listings on Walmart.com.
Both attribution and categorization are integral to determining how your item will appear in search and browse results on Walmart.com and on other search engines like Google. Learn how to maximize your item’s performance by choosing the correct product category and providing high-quality attribution where it matters most, like in your Product Title, Description, and Key Features.
**For the latest information on item setup, check our Marketplace Learn guides, including Add an item: Create a new item and Add an item: Search the Walmart Catalog.
If you're new to Walmart Marketplace, or just have a few items to sell, adding items individually might be a great place to start. In this video, we'll show you how to set up single items on Walmart.com using Seller Center.