Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn about the product detail page and how to list your entire catalog on Walmart.com.
Understand guidelines and requirements for item setup on Walmart Marketplace
Create and maintain high-quality product listings
Choose between setup methods and tools that best serve your business needs
Use Seller Center to measure the effectiveness of your catalog
When you list your items on Walmart.com, you’re putting them into a giant storefront with millions of other listings, so you want to make sure your products stand out! In this video we’ll examine the importance of high-quality product listings, which starts with accurate categorization and attribution. We'll also show you how to use our free tools to measure the effectiveness of your catalog and maximize its potential for better conversion and sales results.
Polished item page content and proper attribution will increase the chances of your products being discovered by customers.
During the item setup stage, make sure you select the correct category for your products.
Any good listing needs to have multiple, high-resolution images that perfectly illustrate your product.
Check out Walmart.com listings like yours to see the types of attributes that are used in filter navigation.
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Product detail page: Overview
Product detail page: Image guidelines & requirements
Content standards: Overview
Both attribution and categorization are integral to determining how your item will appear in search and browse results on Walmart.com and on other search engines like Google. Learn how to maximize your item’s performance by choosing the correct product category and providing high-quality attribution where it matters most, like in your Product Title, Description, and Key Features.
Say goodbye to getting lost in the ecommerce crowd and hello to standing out! With the magic of rich media, you can boost search results, convert more orders, and reduce returns. Ready to learn how? In this video, we're diving into the power of Rich Media and talking about the types you can use to enhance your product listings on Walmart.com.
Ongoing listing optimization is crucial to selling successfully on Walmart.com. In this video, we’ll discuss how Walmart Marketplace listing quality is measured and how you can use the Listing Quality and Rewards Dashboard in Seller Center to get in-depth insights into your score. We will also explore the Bulk Attribute Editor – a useful feature that helps you improve the listing quality for many of your items all at once.
If your items are offered by multiple sellers, it may not always be up to you to define which content will be displayed on Walmart.com. In this video, we’ll discuss how Walmart determines what content gets displayed on product pages; what locked content insights are available to you when you set up and update single items in Seller Center; how to use the bulk-content editing method.