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Product detail page: Keyword optimization

Last updated on Apr 14, 2026

Reading time: 2 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions

Overview

Including relevant keywords in your Marketplace listings can help you rank higher in search engine optimization (SEO) results and drive organic traffic. This optimized customer experience can help influence customer purchasing decisions, unlocking unlimited sales potential. In this guide, you’ll learn how to optimize your product listings with engaging keywords.

How does it work?

Keywords can be added to your product’s title, description and key features.

Additional guidelines

Remember, including keywords that are detailed, accurate and informative can really help your business stand out. Your keywords should be relevant to how a customer would organically search for an item based on the item name and key features. It shouldn’t include excessive or irrelevant words that could be harmful to the quality of your listing. When thinking about what keywords you want to add to your product listing, keep the following guidelines in mind:

Recommended	Not recommended
Use engaging, unique words that are useful to the customer. Provide words that are unique to Walmart.com and not used among other online retailers. Select one or two primary keywords to use once in your product title, description and key features.	Repeating the same word in a single title or description. Including keywords that aren't relevant to your item. Excessively long titles of more than 200 characters.

The images above provide an example of properly used keywords and keywords to avoid.

Frequently asked questions

How do I update an item’s content?

You may be able to suggest changes to your item’s content after you’ve finished setting up your item. However, because there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com. Walmart will determine the best available content for items unless it is provided by a brand owner or authorized reseller. Items that cannot be updated will appear locked during the updating process. Learn more in How to update content: Overview.

Are there specific guidelines for different product categories?

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Item setup methods: Overview

Item setup

This guide gives a high-level overview to start to build your product listings on Walmart Marketplace.

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Guide

Add multiple items: Express setup

Item setup

This guide shows you how to add a new item to your catalog by searching products that are currently listed on Walmart.com. If you’re adding a new item to your catalog that’s not currently offered on Walmart, review Add a single item: Full setup.

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Guide

Add multiple items: Match Walmart’s catalog

Item setup

In this guide, you’ll learn how to add multiple items to your catalog in Seller Center by matching them to products that are currently listed on Walmart.com.

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