Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Walmart seller app
Are you ready to master the essentials of setting up and managing Search Engine Marketing (SEM) campaigns on Walmart Marketplace? In this video, we’ll provide detailed guidance on campaign creation, item selection, budget setting, and performance monitoring.
Use “Recommended” filters in Seller Center to identify high-potential items quickly for your SEM campaigns.
Focus on adding items with high-offer listing quality to improve your visibility in search results.
Regularly check your campaign performance metrics like impressions and clicks to make informed adjustments.
Book a personalized session with Walmart’s SEM team for expert advice on setting up and optimizing your campaigns.
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Search Engine Marketing (SEM): Program overview
Search Engine Marketing (SEM): Campaign setup
Search Engine Marketing (SEM): Campaign management
Product detail page: Keyword optimization
Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this video, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising.