Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog.
- Learn about promotional pricing
- Get the details of promo rules and flags
- Find out how to participate in Walmart merchandising campaigns
Are you ready to master the essentials of setting up and managing Search Engine Marketing (SEM) campaigns on Walmart Marketplace? In this lesson, we’ll provide detailed guidance on campaign creation, item selection, budget setting, and performance monitoring.
Use “Recommended” filters in Seller Center to identify high-potential items quickly for your SEM campaigns.
Focus on adding items with high-offer listing quality to improve your visibility in search results.
Regularly check your campaign performance metrics like impressions and clicks to make informed adjustments.
Book a personalized session with Walmart’s SEM team for expert advice on setting up and optimizing your campaigns.
Tell us what you think
Search Engine Marketing (SEM): Program overview
Search Engine Marketing (SEM): Campaign setup
Search Engine Marketing (SEM): Campaign management
Product detail page: Keyword optimization
Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this lesson, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising.