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Walmart+ badge: Enroll your items
Last updated on Nov 6, 2025
Reading time: 2 min
Overview

Participants in the Walmart+ badge program can enroll and unenroll items at any time. To find out if you're eligible to participate in the program, visit the Walmart+ Seller Fulfilled page in Seller Center. In this guide, you'll learn how to enroll items into the Walmart+ badge program.

Enroll your items

Step 1 — Get started

Navigate to the Walmart+ Seller Fulfilled page in Seller Center, locate the Enroll items in Walmart+ section. Your items are organized into three categories:

  • Enrolled: Items that are currently enrolled in the Walmart+ badge program.
  • Eligible: You can enroll these items into the Walmart+. badge program. They meet the program requirements.
  • Ineligible: You can't enroll these items into the Walmart+ badge program. They don't meet the program requirements.

Step 2 — Enroll items

To enroll items, select the Eligible tab. You can select the Manual enroll button to choose which items you want to enroll, or the Auto enroll button to automatically enroll all eligible items. Auto enroll only applies to items that are active in your Marketplace catalog at the time of enrollment.

If you enroll manually, you can enroll eligible items individually, or with a spreadsheet:

  • Individually: Locate the item you want, select the three dots in the Actions column and then select Enroll.
  • With a spreadsheet: Select the Enroll items via spreadsheet button and choose Step 1: Download. Follow the steps to download a spreadsheet. When you're ready, use the same window to re-upload your completed spreadsheet.

Step 3 — Receive the badge

As a reminder, your item must ship in three calendar days or less to receive the badge. After successful enrollment, the Walmart+ badge and a Free Shipping badge will appear under the item listing.

Notes:

Not all items in your catalog may meet Walmart's criteria, and enrollment doesn't guarantee the Walmart+ badge. Because Walmart continuously monitors seller and item performance, the Walmart+ badge may or may not display on a listing as performance metrics change.

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