Header Image
Guide
Prohibited Product Policy: Children’s Products
Last updated on Jan 31, 2025
Reading time: 1 min
Overview

Products subject to our policy on Children’s Products must also adhere to other Prohibited Products Policies including our policy on Baby Products, Toys and Recalled Products or Walmart will automatically unpublish your item.  

What is the policy?

Children’s products sold on Walmart’s Marketplace must comply with all federal, state, and local laws.  Children's products are generally defined as a consumer product designed or intended primarily for children 12 years of age or younger.  Federal regulations require domestic manufacturers and importers of children’s products to certify in a written Children’s Product Certificate (CPC), based on test results from a  third-party, CPSC-accepted laboratory, that their children’s products comply with applicable children’s product safety rules. 

To sell children's products on Walmart’s Marketplace, sellers are required to provide copies of a Children’s Product Certificate and corresponding third-party test report for each children’s product.  When requested, CPCs and test reports must be uploaded for each covered item in Seller Center using the Children’s Product Certificate widget in the seller’s Account hub.  

CPCs must be written in English, issued within the last year, and contain the required elements and information shown on the CPSC’s Children’s Product Certificate website.  The types of children’s products that require third-party test reports and CPCs can be found on the CPSC’s Rules Requiring Third-Party Testing and a Children’s Product Certificate.  

Third-party test reports must be written in English, issued within the last year, and show that the product complies with all applicable state and federal children’s product laws and rules. 

Policy basics 

Prohibited

Allowed

  • Any children’s products that do not have a valid CPC and a third-party test report written in English—issued within the last year.
  • Children’s products that have a valid CPC and a third-party test report written in English—issued within the last year.
    • When requested, CPCs and test reports must be uploaded for each covered item in Seller Center using the Children’s Product Certificate widget in the seller’s Account hub.

Notes

The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion. 

Tell us what you think

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

c2025 Walmart. All Rights Reserved  | Privacy Policy