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Walmart Fulfillment Services (WFS)
The Analytics dashboard in Seller Center gives you detailed insights into your sales performance on Walmart.com. In this guide, you’ll learn how to view your sales metrics through the Account sales and Item sales reporting features on the Overview page.
How does it work?
The Overview page shows you detailed information in three reporting categories: Account Sales Report (the default view), Item Sales Report and Sales By Department. Account Sales Report and Item Sales Report provide a visual graph of your sales by GMV, Units Sold, Orders and AUR.
Report type | Definition |
Account Sales Report | A summary of your sales performance to date. You can use this to view and compare your performance at the account level over time. |
Account sales summary | Your account sales within a customizable period of time. The default view is two days. |
Item Sales Report | An item-level breakdown of your sales performance to date at the SKU level. |
Item sales summary | Your item sales within a customizable period of time. The default view is five days. |
Sales By Department | Your GMV sales rankings by Walmart department and their percentage of change from last year. |
Use filters to build a customized view of your data by date range and Walmart categories. Navigate to the Account Sales Report or Item Sales Report reporting category and select the Filters button to view performance data by Programs, Super departments or Brands.
Additional guidelines
If you need to download a report of sales insights, navigate to the Analytics dashboard and select a reporting category: Account Sales Report, Item Sales Report or Sales By Department. Then, locate the Download button in the menu bar next to the Configure button and select Download to save the report as a CSV file to your computer. If you’re downloading an Item sales report, you can access it on the Reports page in the Report activity section.
To compare your data across two date ranges, select the calendar date range button at the top of each reporting section and toggle on the Compare button.