Set up item with Walmart's catalog

You’ll then see search results for the item that matches the product ID you entered. Browse and review the item description — if there’s more than one result, be sure to review the product on Walmart.com to check it’s an exact match. 

If the item is part of a variant group, you’ll see the variant attributes listed. Be sure to review the attributes to verify that they match your item. If they’re different, try viewing the item on Walmart.com and selecting the exact variant attribute that matches your product. You can't edit existing item details in this tool. If your variant isn't part of an existing listing, select Add it here to navigate to the Item Create tool and add the new item.
Select More info for additional item details, including brand, category and product identifiers. You can also select View on Walmart.com to see what the item looks like live on the site with all the product details.  

Add item details

Offer details include:

• SKU: The partner-defined alphanumeric identifier a partner uses to identify the item. Walmart includes this value in all communications regarding item information such as orders. 

• Selling Price: The price the customer pays for the product. Do not use commas or currency symbols. Only 2 digits are allowed after the decimal point. Example: 100.33

• Fulfillment Type: Determines who will be responsible for storing, packing and shipping items, as well as handling returns and customer service. 

  • Select Walmart Fulfilled from the drop-down.

• Shipping Weight (lbs): The weight of the product for shipment, including packaging materials. Only use 3 digits maximum after the decimal point. Example: 5.255

Finish or save item setup

Set up a brand-new item

This option allows you to set up an item new to Walmart.com or an item with no existing details. You can also use the Item Create tool to convert an existing item in your catalog from seller-fulfilled to Walmart-fulfilled.

1. Log into Seller Center and go to Items.

2. Go to the Manage Items dropdown and select Add items.

3. Under the Walmart catalog option, select Add it here.

4. Choose an ID type from the Item Identifier drop-down and add the number. Press Enter and our system will check if the item has been set up by another seller or supplier. Selecting Yes, this is it will pull up existing item details for the item. You can then edit the offer, including creating your own SKU since it's specific to each seller.

Create your own item content

If you select Not my item, you'll fill in the item information from scratch. More required fields will appear after you select a category and Walmart-fulfilled. (If you aren't sure which category to select, see the Item categorization guide.) In the Item Content tab, fill in the required attributes for your item. On the right, you’ll see an option for viewing Recommended attributes. We recommend filling these out as well to improve your item's discoverability. You'll also see a + Add icon to the right of certain fields. Use this to add more fields for extra details, such as key features.

Imagery and media

The Imagery and Media tab is where you’ll add product photos. Select images if you  have saved images that you want to upload, or import images by URL if you've published the images elsewhere. Your uploaded images will be hosted on Walmart's servers. Make sure that your images follow our Guidelines and requirements for product listing images. 

Check that the image you want to appear first on the item listing and in search pages is set as the primary image. If it isn't, select Set as primary under the Actions column. If you have more than three images, you can rank the order they appear using the furthest left column Rank. The primary image isn’t ranked and will always appear first. 

Offer details

Fulfillment and compliance

Track setup status

You can see your item setup progress in the Activity feed page. You may need to reload the page before the latest activity appears. If you copied your feed ID, paste it in the search field.