Drugs 

What is the policy? 

Over-the-counter (OTC) drugs products is a restricted Walmart Marketplace category that is limited to certain sellers. If you’re one of these sellers, Walmart will contact you with information on how to participate in an enhanced vetting program for these products. If Walmart doesn’t contact you, you don’t need to take any action. 

Over-the-counter (OTC) drugs products that are adequately labeled with a Drug Facts label, registered and listed with the Food & Drug Administration (FDA), and in compliance with the FD&C Act, FDA regulations and guidance, as well as relevant laws implemented by the Federal Trade Commission (FTC) are allowed on Walmart Marketplace. 

Product listings in restricted categories must include labeling that complies with the FD&C Act and FDA regulations and guidance. If your OTC drug listings don't meet the labeling requirements outlined below, they may be unpublished, and you could lose approval to sell in these categories. Ensure that each product meets all applicable requirements.

Labeling requirements:

• Drug Facts panel
• Active ingredients
• Statement of Identity (e.g., anti-inflammatory, acid reducer, sunscreen)
• Net quantity
• Directions/Instructions on how to use
• Manufactured/Distributed by information

Additional information 

Health-related advertising claims about OTC drug products, which include claims in the product description, are regulated primarily by the Federal Trade Commission (FTC). Statements made about OTC drugs must be truthful and not misleading and must have adequate substantiation by competent and reliable scientific evidence. FTC’s Health Products Compliance Guidance is a helpful tool for figuring out what kinds of claims and substantiation are appropriate for OTC drugs. In addition, the product must only be advertised for its intended use per the Drug Facts Labeling. A description of an OTC drug that goes beyond the Drug Facts Labeling would be prohibited under Walmart’s policy. 

Policy basics 

Homeopathic drugs 

What is the policy? 

Over-the-counter (OTC) homeopathic drug products is a restricted Walmart Marketplace category that is limited to certain sellers. If you’re one of these sellers, Walmart will contact you with information on how to participate in an enhanced vetting program for these products. If Walmart does not contact you, you do not need to take any action.  

Over-the-counter (OTC) homeopathic drug products that are adequately labeled with a Drug Facts Label, registered, and listed with FDA, and in compliance with the FD&C Act, FDA regulations and guidance, as well as relevant laws implemented by the FTC are allowed on Walmart Marketplace. 

Additional information 

Pharmacopoeia certification: Sellers must ensure that individual homeopathic ingredients for sale in OTC Homeopathic Drugs in the U.S. have been reviewed for homeopathic efficacy, toxicology, adverse effects, and clinical use by the Homeopathic Pharmacopoeia Convention of the United States (HPCUS) and are listed (monographed) in the Homeopathic Pharmacopoeia of the United States (HPUS). Listing in the HPUS is not a certification that a homeopathic product is safe, effective, and not misbranded for its intended use. 

Labeling: All OTC Homeopathic Drugs must comply with FDA regulations and guidance regarding OTC Drug labeling including: 

• bearing a net quantity of contents statement; 

• identifying the name and address of the manufacturer, distributor, or packer; 

• containing information for the reporting of serious adverse events; 

• containing a Drug Facts Label with all required information (e.g., purpose, uses/indications/directions/warnings); 

• containing the active HPUS ingredients, including the amount in each dosage unit; and 

• containing a list of the inactive ingredients.  

The potency must be included on the product label immediately following the product name and include a number, followed either by an X or a C, to show the number of times the medicine was diluted and the ratio of the dilution, e.g., 1X, 6X, 2C. All OTC. 

Homeopathic Drugs must have the word “Homeopathic” on the packaging or labeling. 

Health-related advertising claims about OTC Homeopathic Drugs, which include claims in an online product description, are regulated primarily by the FTC. Statements made about health and wellness products must be truthful and not misleading and must have adequate substantiation by competent and reliable scientific evidence. FTC’s Health Products Compliance Guidance is a helpful tool for figuring out what kinds of claims and substantiation are appropriate. Claims about OTC homeopathic drugs must be consistent with the use described in the Drug Facts Labeling.  

If an OTC Homeopathic Drug makes an efficacy claim on the package, labeling or in the online product description, it must be accompanied by a disclaimer that effectively communicates to consumers that: (1) there is no scientific evidence that the product works and (2) the product’s claims are based only on theories of homeopathy from the 1700s that are not accepted by most modern medical experts. The disclaimer should stand out and be near the efficacy message; to be effective, it may need to be incorporated into the efficacy message. It should not be undercut or qualified with additional positive statements or consumer endorsements reinforcing the product’s efficacy. 

Policy basics 

Drug paraphernalia 

What is the policy? 

Drug Paraphernalia is prohibited from being sold on Walmart Marketplace. For purposes of this policy, the term “Drug Paraphernalia" means any equipment, product, or material which is primarily intended or designed for use in manufacturing, concealing, producing, processing, injecting, ingesting, inhaling, or otherwise introducing into the human body a controlled substance. 

Policy basics