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Prohibited Products Policy: Cosmetic products
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Overview

Products subject to our policy on Cosmetic Products must also adhere to other Prohibited products policies or Walmart will automatically unpublish your item.  

What is the policy? 

Cosmetics generally may be sold on Walmart Marketplace if they comply with the Federal, Food, Drug, and Cosmetic Act (FD&C Act) and Food and Drug Administration (FDA) regulations and FDA guidance regarding cosmetics, Packaging and Labeling Act, state and local laws and regulations, and relevant laws and guidance implemented by the FTC.  Walmart prohibits the sale of unsafe cosmetics or cosmetics that contain ingredients that do not meet FDA requirements. The policy below sets out the ways a cosmetic may be considered unsafe, which will primarily be determined by a federal or state agency (e.g., FDA). Walmart also has the discretion to determine that cosmetics or ingredients are not safe for consumers generally or for a specific subpopulation of consumers. For example: 

  • Any product that purports to be a cosmetic but that implicitly or explicitly claims in labels, labeling or advertising, to diagnose, cure, mitigate, treat or prevent diseases, illnesses, ailments, infections or viruses is prohibited from sale on Walmart Marketplace. These products are considered by FDA to be unapproved drugs and therefore cannot be sold.  

  • Cosmetic products that require a prescription, that are designed for professional use only or that contain ingredients that are unsafe for the consumer are prohibited from sale on Walmart Marketplace.  

Finally, cosmetics sold on Walmart Marketplace must comply with FDA registration, listing and other requirements as applicable. 

 

Additional information 

All claims on cosmetic labels and on Walmart.com must be truthful and not misleading. Cosmetics should not claim to treat or prevent diseases, health conditions or affect the structure or function of the body. For example, a skincare product that claims to reduce the appearance of wrinkles is a cosmetic; but a skincare product that claims to eliminate wrinkles may be viewed by FDA as a drug (because it is claiming to change the structure of the skin). The Federal Trade Commission (FTC) in the U.S. regulates the advertising of cosmetics. FTC also requires that claims for cosmetics be truthful and not misleading.  Problematic claims for cosmetics include things like promising a specific improvement in appearance (“reduce wrinkles by 99 percent"), claiming permanent or long-lasting results (“permanently reduce the appearance of cellulite;" “results just as good as liposuction"), and using fake or misleading before and after images. FTC also looks carefully at whether claims made about cosmetics are adequately substantiated, meaning there is enough evidence to support them. For example, FTC has been focused on the use of “natural" or “clean" claims made in the cosmetics industry. To make these kinds of claims, products must have and rely on competent and reliable scientific evidence to support such claims.  

Policy basics 

Prohibited

Allowed

  • Any cosmetic product that doesn't comply with the FD&C Act and FDA’s implementing regulations and guidance, including: 

    • Cosmetics not manufactured in an FDA-registered facility  

    • Cosmetics not manufactured in a facility that meets FDA Good Manufacturing Practices requirements

    • Cosmetics not listed with FDA

    • Any cosmetic products that require a prescription   

  • Any cosmetic products that require a medical professional’s supervision or direction (e.g., injectable peptides)

  • Cosmetics that bear claims that the Federal Trade Commission (FTC) has alleged or established to be false, misleading or unsubstantiated  

  • Cosmetics containing prohibited or restricted substances or ingredients

  • Cosmetics containing ingredients restricted by state or local laws

  • Ingestible cosmetic products or products for internal use containing hemp and hemp derived ingredients 

  • Cosmetics that contain color additives that are not permitted for use in cosmetics

  • Cosmetics identified in FDA Warning Letters 

  • Cosmetics that contain ingredients from prohibited or protected/restricted animals/mammals (e.g., snake venom, squalene) and/or that contain animal parts (e.g., mink fur eyelashes, etc.) 

  • Cosmetics that contain illegal/restricted plants, plant products or seeds as determined by federal, state or local government 

  • Cosmetics that require refrigeration or that are temperature sensitive  

  • Cosmetics that have been tested on animals   

  • Unsafe cosmetics (e.g. skin bleaching products) including but not limited to cosmetics containing:

    • Bithionol

    • Chlorofluorocarbon propellants

    • Chloroform

    • Halogenated salicylamides (di-, tri-, metabromsalan and tetrachlorosalicylanilide)

    • Hexachlorophene

    • Mercury compounds

    • Methylene chloride

    • Prohibited cattle materials

    • Sunscreens in cosmetics

    • Vinyl chloride

    • Zirconium-containing complexes

    • Formaldehyde or methylene glycol 

  • Rinse-off" cosmetics that don't comply with the Microbead-Free Waters Act   

  • Cosmetics not packaged, labeled or intended for retail sale in the U.S. (e.g., cosmetic testers, samples, imported cosmetics that do not comply with U.S. law), including:  

  • Cosmetics not in original retail packaging, that are opened or used 

  • Cosmetics that are subject to state or local regulations restricting age or quantity or that otherwise require retailer registration/reporting of the sale 

  •  Full sized products that are packaged with related, but improperly packaged and/or labeled, samples or travel size products  

  • Cosmetics that implicitly or explicitly claim in labels, labeling or advertising to diagnose, cure, mitigate, treat or prevent diseases, illnesses, ailments, infections or viruses. Such products are drugs and/or medical devices, and must adhere to our Drugs and/or Medical Devices policies (e.g. sunscreen, dandruff shampoo, medicated lip balm, antiperspirant, teeth whitening devices, etc.) 

  • Cosmetic devices that are packaged without adequate instructions for use  

1Review Appendix A for a list of color additives permitted for use in cosmetics, including a list of color additives permitted for use with certification. 

  • Cosmetics that are salon/professional (aesthetician) quality but intended for both salon and home use and which are properly packaged and labeled in accordance with all cosmetic labeling requirements in the FD&C Act, and FDA’s implementing regulations and guidance. These products must not be labeled for “professional use only"  
  • Products for salon and home use must include ingredient labeling and adequate directions for use
  • Topical cosmetics containing hemp seed oil (cannabis sativa seed oil) and/or hemp husks/hulls that are properly labeled and include compliant general wellness claims 
  • Cosmetics that are not otherwise restricted by state or local laws, and that are marketed, described and labeled in compliance with all U.S. laws and regulations
Notes

The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion. 

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