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Guide
Appeal an account suspension or suppression
Last updated on Aug 22, 2025
Reading time: 2 min
Overview

As a Marketplace seller, you’re expected to adhere to the Seller Performance Standards and Marketplace Retail Agreement. Failure to comply may result in suppression of seller fulfilled listings, account suspension or termination. In this guide, you’ll learn more about the policy and how to appeal the decision if eligible.  

Notes

The information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion. 

What is the policy?

If your selling privileges have been suppressed (seller fulfillment deactivated) or if your account has been suspended, we’ll notify you by email. The email will include the reason for the action, details about your appeal eligibility and any additional actions required. If your selling privileges have been terminated, Walmart isn’t required to provide a reason and appeals will not be granted. 

Additional guidelines 

If your account was suspended for failing to maintain the Seller Performance Standards, follow the steps below.

Step 1 – Review performance 

Navigate to the Performance page and review your metrics to understand why you didn’t meet the Seller Performance Standards.

Step 2 – Create a business plan of action 

Create a written business plan of action with a description of the violation and the steps you plan to take to correct the issue. If you violated the Marketplace Retailer Agreement, you should also detail steps taken to prevent further policy violations.

Depending on the reason, you may be required to provide current images of your warehouse, distributor or supplier invoices (less than two months old) or intellectual property documents in the appeal case. This information is required to ensure the items listed in your catalog are on hand and available to start selling, or to verify you're eligible to sell those items on Walmart.com.Failure to do so may result in the denial of your appeal case and further action on your selling privileges.  

Step 3 – Submit 

Follow these steps to submit appeals for account suppression and suspension: 

  • Account suppression: A seller fulfillment deactivation warning will appear as a banner in the Performance page in Seller Center. Select Start appeal to begin the process.
  • Account suspension: Select the Help button in the Seller Center menu bar to contact support. Then, follow the steps provided to submit your plan. Walmart Marketplace will contact you about the appeal decision. Appeals are handled and responded to in the order in which they’re received.    
Notes

Submitting an appeal doesn’t guarantee that your account will be reinstated, and it implies that you understand and agree to comply with the Seller Performance Standards and Walmart Marketplace retailer policies.

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