Notifications
Guide
Performance notifications
Last updated on Mar 12, 2026
Reading time: 3 min
Overview

Performance notifications are triggered through email if you fail to ship orders on time, provide valid tracking numbers or meet carrier scans by the Expected Ship Date, in addition to other performance-related issues. In this guide, you’ll learn more about each notification so you can better understand why you may have received one. 

Notes:

Orders using Walmart Fulfillment Services (WFS) don’t receive performance notifications since they’re not evaluated against Seller Performance metrics, with the exception of the Negative Feedback Rate.


What is the policy?

If you’ve violated one or more of the Seller Performance Standards, you may receive one of the following performance notifications. Triggering performance alarms will impact your performance metrics and may result in the automatic unpublishing of affected items.



Notification

Description

At Risk of Auto-Cancellation 

Your order has exceeded the Expected Ship Date. If you do not update your order to a shipped status with a valid tracking number within the auto-cancellation window (Expected Ship Date + four days), Walmart will cancel the order and refund the customer.  

Auto-Cancelled Orders 

Your order has been canceled by Walmart because valid tracking was not provided by the fourth calendar day after the Expected Ship Date.  

Unshipped by Expected Ship Date

Your order has exceeded the Expected Ship Date and does not have a shipping confirmation. 

Late Origin Scan

Shipped orders that have not been scanned by the carrier for two business days (48 hours) after a shipping confirmation was sent to Walmart. 

Orders with an Expected Ship Date Today 

Your order is due to be shipped the day you receive the notice. 

Sales Velocity

The item was unpublished because the item has exceeded the normal sales averages (e.g., an item that typically only sells 25 units per hour, the pre-defined sales threshold value, jumps to 150 units per). This is typically due to a price discrepancy. 

Cancellations Velocity 

The item was unpublished because the number of canceled orders exceeded the pre-defined threshold value. This is typically due to a price discrepancy or invalid inventory numbers.

Daily ship

Notifies you if you fail to ship orders on time, have orders missing valid tracking numbers or carrier scans by the Expected Ship Date and other performance-related issues.

Performance warnings

Notifies you by email or Seller Center notifications if your performance falls below any of the key metrics outlined in the Seller Performance Standards. These notifications provide insights into the primary factors affecting your performance, along with actionable recommendations to help you improve.

Weekly performance reports

Summarizes how you're performing based on the previous week.


Notes:

The third-party information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion.

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