Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Brand Portal
To sell on Walmart.com, you must provide accurate and current business information to Walmart. Such business information includes a valid business name, address, contact telephone number, tax information, payment partner, and email address. It also includes information regarding your business activities, including if you sell a product exclusively on Walmart Marketplace and if you engage in the manufacture, import, or reselling of consumer products.
Keep reading to learn about the business information policy.
What is the policy?
In accordance with applicable law, such as the Federal INFORM Consumers Act and similar state laws, Walmart may reach out to you to verify your business information. You may be required to verify your business information on file in Seller Center, by email or by phone. You must respond to each inquiry from Walmart in a timely manner. Failure to do so may result in consequences, up to and including suspension of your Marketplace account.
If you use a third-party seller to supply an item that is purchased on Walmart.com, you must inform Walmart that you intend to use a third-party seller to supply your items and provide Walmart and/or consumers with the name and contact information of the third-party seller. To do this, send an email to SubSeller@walmart.com with the subject "Third Party Seller Notice." Then, provide Walmart and/or consumers with the name and contact information of the third-party seller.
Walmart may display your business information provided on product listings and/or seller pages on Walmart.com.
Additional guidelines
In accordance with the applicable law, certain Marketplace sellers must verify business information every year. If you receive an email to verify your business information, follow the steps below.
Step 1 – Get started
Users with administrator access will navigate to the Seller certification dashboard in Seller Center by selecting the Account settings menu and choosing Seller Certification via Administrator options.
Step 2 – Review and update Information as needed
Review the information displayed. Update the required business information as needed. If you’re completing the certification for the first time, enter your customer service phone number and email address carefully to avoid verification delays.
Step 3 – Select phone verification method (U.S./China sellers only)
If you have a U.S. or China-based phone number, Walmart can verify your number through a one-time passcode (OTP) that is delivered by text message. Landline and Voice Over Internet Protocol (VOIP) numbers cannot receive an OTP. If you don’t receive the OTP or you cannot verify your number through this method, select the Skip OTP verification checkbox and Walmart will try to contact you via phone call.
Step 4 – Submit
Once all information displayed on the dashboard is complete and accurate, select Submit for verification. Walmart will review your information and once it’s confirmed, it will appear in the dashboard.
If we cannot verify your information, we’ll notify you through Seller Center and email. You can visit the Seller certification dashboard in Seller Center to check which part of your information was not approved so you can correct it and submit the updated changes.
