Getting started
Item setup
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Walmart Seller app
Brand Portal
The Performance dashboard in Seller Center is where you can find a detailed overview of your Order and fulfillment performance, as well as key metrics around Shipping performance, Carrier performance and Regional performance.
You can use the Performance Overview in the dashboard to see how you’re performing in the five key metrics that comprise Walmart’s Seller Performance Standards: Cancellation Rate, On-Time Delivery Rate (OTD), Refund Rate, Valid Tracking Rate (VTR) and Seller Response Rate.
How does it work?
When order and fulfillment issues arise, the Performance overview summarizes total Gross Merchandize Value (GMV) loss, the number of impacted customers and orders and the severity of the performance issue. It also gives a detailed summary of the top factors contributing to your performance score. You can view metrics for specified timeframes and download reports to see which orders are affected. We’ll also share tips to improve your metrics when your metrics drop below range.
It's your responsibility to review your account performance and proactively improve performance metrics that don’t meet standards. If your account does not meet one or more of the Seller Performance Standards, Walmart will notify you via email and provide a recommendation on how to resolve the issue. If you do not take immediate action to address or improve your performance, your account may be at risk of suspension or termination.
To access the Performance dashboard in Seller Center, navigate to the Performance tab. You can browse the Order & fulfillment section and check out Carrier performance and Regional performance.
Factors are categorized by:
Seller accountable: Performance factors that may be affecting the customer’s experience and are in the seller’s control. (Example: No carrier scan, out-of-stock items).
- Not accountable: Performance factors that may be affecting the customer’s experience but are out of the seller’s control. (Example: Carrier delays).
Performance scores are calculated using seller accountable metrics.
Additional guidelines
Tool | Functionality | Learn more |
---|---|---|
View performance by carrier, including daily delivery trends, On-Time Shipping (OTS), OTD, performance by shipping method and more. | ||
View delivery data for each U.S. state where you deliver and understand which regions are contributing to late delivery metrics. |