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Guide

Marketplace reviews: Review syndication

Last updated on Nov 6, 2024

Reading time: 1 min

In this guide:

Overview
How does it work?
Frequently asked questions
Helpful resources

Overview

As a Marketplace seller, you can increase your product reviews through review syndication. Review syndication allows you to share and publish customer reviews collected on your own website to Walmart.com for the same item. In this guide, you'll learn more about your options and how to get started. 

How does it work?

Walmart Marketplace has its own review syndication service, but we also work with third-party Solution Providers that can help you, too.

Service provider	Cost	Eligibility	How to get started
Walmart Marketplace Review Syndication Program	Free	You must own your reviews and not currently use other syndication services.	Sign-up
Yotpo	Contact Yotpo for pricing plans.	Contact Yotpo for eligibility requirements.	Sign-up
Bazaarvoice	Contact Bazaarvoice for pricing plans.	Contact Bazaarvoice for eligibility requirements.	Sign-up
PowerReviews	Contact PowerReviews for pricing plans.	Contact PowerReviews for eligibility requirements.	Sign-up
Wholescale	Contact Wholescale for pricing plans.	Contact Wholescale for eligibility requirements.	Sign-up
TargetBay	Contact TargetBay for pricing plans.	Contact TargetBay for eligibility requirements.	Sign-up

Frequently asked questions

Why are my reviews missing? 

When reviews aren't displaying on Walmart.com, it's usually the result of a product family issue or syndication issue:

Product families enable the sharing of reviews across items that have variants such as size, color, fabric, etc. Product families must be set up and maintained by the merchandising team. Contact your merchant for assistance if reviews aren't shared between variants.   
Syndication facilitates the sharing of reviews from a supplier or brand website to Walmart.com for the same item. Items must be set up with an item ID and UPC in both the supplier’s catalog and the Walmart catalog. If your syndicated reviews aren't displaying, check your catalog to ensure that these necessary data points are present.

How long does it take for a new seller or product review to post on Walmart.com? 

Helpful resources

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.