Interactive or multimedia content, also known as rich media, enhances the customer experience by dynamically sharing product features. In this guide, you'll learn about the types of rich media you can use on Walmart.com, which hosting services are available and how you can submit rich media. Â
AI-generated content must be accurate, truthful, rights-compliant, and aligned with Marketplace policies, including our Product details policy.Â
How does it work?
By adding rich media to your product listings, you can improve search results, increase order conversions and reduce returns. This table lists the different types of rich media that can be used on Walmart Marketplace. When you’re ready, you can use the Media Library to upload rich media in Seller Center. Before you submit, review the submission checklist and technical requirements to ensure eligibility.  
Rich media is restricted for certain product types including, but not limited to, alcohol, tobacco and firearms. If you try to upload videos for these product types, you’ll receive an error. 
Type | Description | Example |
|---|---|---|
360-spin images | A series of still photos that gives the impression of an object rotating. This feature allows a customer to drag a product image in any direction to view the product from all angles. |  |
Video | An effective video demonstrates key information about the product and can help customers retain more information about your product.  |  |
Walmart reserves the right to unpublish rich media that violates Walmart policy.