How does it work?

This table lists the different types of rich media that can be used on Walmart Marketplace, including the requirements for submission:  

Type	Description	Example
360-Spin Images	A series of still photos that give the impression of an object rotating. This feature allows customers to hold-and-drag an image to see all the angles of a product.
Videos	An effective video demonstrates key information about the product and can help customers retain more information about your product.
Below the Fold Content	Engage shoppers with eye-catching images, immersive videos, and interactive carousels at the bottom half of your item’s page under the about the brand section on Walmart.com.

Additional guidelines

Option 1: Media Library

Our Rich Media self-serve portal is located in Seller Center in the Catalog. Once you log into Seller Center, go to Catalog and then Media Library. Please note, this section is for registered Brand Owners only. If you haven’t registered your brand, you can do so in our Brand Portal. Once you’re in the Media Library, select Add media and use the triangle dropdown icon to upload either a video or 360-spin image. To learn more about the Media Library, please refer to this guide.

Option 2: Seller Support

If you’re not a brand owner, you can use our submission checklist to submit your Rich Media request to Seller Support. Make sure you have everything you need and ensure your content adheres to our technical requirements.

Option 3: Connected Content Solution Providers

There are several Walmart-approved Connected Content Solution Providers that provide rich media asset hosting. This table shows the service providers and what types of rich media assets they can host for Walmart listings. Visit Connected Content Solution Providers for more information.