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Item content, imagery, and media
How to update content: Overview
Product detail page: Overview
Product detail page: Item attribution & categorization
Product detail page: Keyword optimization
Product detail page: Image guidelines & requirements
Product detail page: Rich media
Product detail page: Media Library
Product detail page: The Buy Box
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Walmart Fulfillment Services (WFS)
Interactive or multimedia content, also known as rich media, enhances customer experience by dynamically sharing product features. In this guide, you'll learn about the types of rich media you can use on Walmart.com, which hosting services are available and how you can submit rich media.
How does it work?
By adding rich media to your product listings, you can improve search results, increase order conversions and reduce returns. This table lists the different types of rich media that can be used on Walmart Marketplace, including the requirements for submission:
Type | Description | Example |
---|---|---|
360-Spin images | A series of still photos that give the impression of an object rotating. This feature allows customers to hold-and-drag an image to see all the angles of a product.  | |
Videos | An effective video demonstrates key information about the product and can help customers retain more information about your product.  | |
Below the fold content | Engage shoppers with eye-catching images, immersive videos and interactive carousels at the bottom half of your item’s page under the about the brand section on Walmart.com.  |
Additional guidelines
Option 1: Media Library
Our Rich Media self-serve portal is located in Seller Center in the Catalog. Once you log into Seller Center, go to Catalog and then Media Library. Once you’re in the Media Library, select Add media to upload either a video or 360-spin image. To learn more about the Media Library, check out Product Detail Page: Media Library.
Option 2: Seller Support
If you need support, you can use our submission checklist to submit your rich media request to Seller Support. Make sure you have everything you need and ensure your content adheres to our technical requirements.
Option 3: Connected Content Solution Providers
There are several Walmart-approved Connected Content Solution Providers that provide rich media asset hosting. This table shows the service providers and what types of rich media assets they can host for Walmart listings. Visit Connected Content Solution Providers for more information.
Hosting service provider  | 360-Spin images  | Videos  | Below the fold content |
---|---|---|---|
1WorldSync  | ✓ | ✓ | ✓ |
✓ | ✓ | ✓ | |
Nielsen Brandbank   | ✓ | ✓ | ✓ |
✓ | ✓ | ✓ | |
Flywheel  | ✓ | ✓ | ✓ |
✓ | ✓ | ✓ | |
✓ | ✓ | ✓ | |
✓ | ✓ | ✓ | |
✓ | ✓ | ✓ |
Below the fold content is available for registered brands only.