Notifications
Unread
Recent
Last 15 days
New badge earned
6:32 AM
New badge earned in your post: [Guides]
New event created
9:15 PM
New event created
Header Image
Guide
Product detail page: Rich media
Last updated on Feb 13, 2025
Reading time: 2 min
Overview

Interactive or multimedia content, also known as rich media, enhances customer experience by dynamically sharing product features. In this guide, you'll learn about the types of rich media you can use on Walmart.com, which hosting services are available and how you can submit rich media. 

How does it work?

By adding rich media to your product listings, you can improve search results, increase order conversions and reduce returns. This table lists the different types of rich media that can be used on Walmart Marketplace, including the requirements for submission:  

Type

Description

Example

360-Spin images

A series of still photos that give the impression of an object rotating. This feature allows customers to hold-and-drag an image to see all the angles of a product.  

Videos

An effective video demonstrates key information about the product and can help customers retain more information about your product.  

Below the fold content

Engage shoppers with eye-catching images, immersive videos and interactive carousels at the bottom half of your item’s page under the about the brand section on Walmart.com.  


Additional guidelines

Option 1: Media Library

Our Rich Media self-serve portal is located in Seller Center in the Catalog. Once you log into Seller Center, go to Catalog and then Media Library. Once you’re in the Media Library, select Add media to upload either a video or 360-spin image. To learn more about the Media Library, check out Product Detail Page: Media Library.

Option 2: Seller Support

If you need support, you can use our submission checklist to submit your rich media request to Seller Support. Make sure you have everything you need and ensure your content adheres to our technical requirements.


Option 3: Connected Content Solution Providers

There are several Walmart-approved Connected Content Solution Providers that provide rich media asset hosting. This table shows the service providers and what types of rich media assets they can host for Walmart listings. Visit Connected Content Solution Providers for more information. 

Hosting service provider  

360-Spin images  

Videos  

Below the fold content 

1WorldSync  

✓

✓

✓

CreativeDrive

✓

✓

✓

Nielsen Brandbank   

✓

✓

✓

Salsify

✓

✓

✓

Flywheel 

✓

✓

✓

Syndigo

✓

✓

✓

AccentureSong

✓

✓

✓

Optiwise

✓

✓

✓

Sellcord

✓

✓

✓

Notes

Below the fold content is available for registered brands only. 

Helpful resources

Tell us what you think

More in Item setup
Item setup methods: Overview
Item setup
This guide gives a high-level overview to start to build your product listings on Walmart Marketplace.
Add multiple items: Express setup
Item setup
This guide shows you how to add a new item to your catalog by searching current items listed on Walmart.com. If you’re adding a new item to your catalog that’s not currently offered by Walmart.com, check out Add a New Item: Create Tool for instructions.
Add multiple items: Match Walmart’s catalog
Item setup
In this guide, you’ll learn how to use the Set up items by match template to add multiple items to your Marketplace catalog.
About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

c2025 Walmart. All Rights Reserved  | Privacy Policy