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Guide

Product detail page: Image guidelines & requirements

Last updated on Nov 5, 2024

Reading time: 4 min

In this guide:

Overview
How does it work?
Additional guidelines
Frequently asked questions
Helpful resources

Overview

As a Marketplace seller, you must comply with Walmart Marketplace’s image requirements and guidelines. High quality images help provide accurate content for customers so they can enjoy a positive shopping experience on Walmart.com.

How does it work?

Content requirements

Images must not violate the Prohibited Products Policy or any other Walmart policies. This includes but is not limited to:

Content that portrays glorifies or promotes hatred, violence or discrimination.
Content that displays explicit nudity or vulgar language.

Content that contains obscene material, is sexually suggestive or pornographic.
Content deemed culturally inappropriate or insensitive.

File type requirements

File Format: JPEG, JPG, PNG, BMP (GIF images aren't permitted)

Color Format: RGB
File Name: We recommend that you use the 14-digit GTIN in the file name
File Size: 5MB or less
Bit Depth: 8 bits per pixel
Pixel Dimensions: 2200px x 2200px
Minimum Pixel Dimensions for Zoom: 1500px x 1500px
Swatch Pixel Dimensions: 100px x 100px
Aspect Ratio: 1:1 (Square)
Background: Seamless white (255/255/255 RGB)

Image URL requirements

Walmart offers image hosting so that you don't need your own external image space. If you are using Walmart's hosting service, there are URL limitations. Review the table below for supported and unsupported URL formats.

Supported URL formats	Unsupported URL formats
Image URLs must end in an image file type (.jpg, .png, etc.) URL port of communication must be 8080, 80, 443 or 8443 Most Amazon image URLs can be accepted if they meet the guidelines on this page Accepted URL examples: http://s3.amazonaws.com/ee-images/products-xl/67391.jpg http://img.wfrcdn.com/lf/50/hash/1888/3170512/1/1159583.jpg	URLs that aren't publicly accessible URLs that are HTML pages URLs containing a query URLs with a port of communication other than 8080, 80, 443 or 8443 URL paths with special characters and aren't encoded Certain Photobucket URLs aren't supported if they load as HTML pages even when the URL ends in a valid file type Dropbox URLs aren't supported

Supported URL formats

Unsupported URL formats

Image URLs must end in an image file type (.jpg, .png, etc.)
URL port of communication must be 8080, 80, 443 or 8443
Most Amazon image URLs can be accepted if they meet the guidelines on this page
Accepted URL examples:

URLs that aren't publicly accessible

URLs that are HTML pages
URLs containing a query
URLs with a port of communication other than 8080, 80, 443 or 8443
URL paths with special characters and aren't encoded
Certain Photobucket URLs aren't supported if they load as HTML pages even when the URL ends in a valid file type
Dropbox URLs aren't supported

Additional guidelines

To ensure the best possible customer experience, we recommend that you upload a minimum of four images for each listing. See the table below for guidance.

Guideline	Example
If images are not yet available for your item, use this Walmart placeholder image. Your item won’t be published until you’ve replaced the placeholder with a product image that meets image requirements.
All images should correspond with the product name and type.
There should be no image duplication on the item page.
All images must be in focus and professionally lit. Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment.
Crop the item as close as possible to the image frame. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality.
The main image shouldn't contain watermarks, your name or your logo.
The main image can't show accessories that aren't included with the item, as it may confuse the customer. Avoid positioning too many props in the image.
The main image shouldn't include any claims or promotional offers about the item.
Swatch images should be provided where applicable.

Notes

These lists are not comprehensive for all product categories. Some categories have additional requirements and guidelines. For more information see Content Standards: Overview. Walmart reserves the right to remove any images that violate Walmart policy.

Frequently asked questions

Are there specific image requirements for each product category?

Can I use stock photos?

I am participating in the Walmart Pre-Owned Program; do I need to include images in my product listings?

I submitted an image. Why isn’t it showing on Walmart.com?

Because there may be multiple sellers providing content for the same item, you may not always be able to define which content will be displayed on Walmart.com. Walmart will determine the best available content for items unless it's provided by a brand owner or authorized reseller. Items that can't be updated will appear locked during the updating process. Learn more in How to Update Content: Overview.

I’m not sure if my image URL domain is whitelisted by Walmart. How can I confirm?

My URL seems to meet the requirements but it’s not functioning properly. What should I do?

I am having trouble uploading my image. Who can I contact for help?

My Amazon URLs failed the HTTP HEAD call. What should I do?

What should I do if my image URLs are not on one of the supported ports?

Can I add images that include descriptions of my item's condition?

Helpful resources

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Item setup methods: Overview

Item setup

Once you’ve completed the three-step account setup process in Seller Center, you can start to build your product listings on Walmart Marketplace in different ways.

Go to guide

Add items in bulk: Full setup

Item setup

In this guide, we’ll show you how to use the Full Setup template to add several items to your Marketplace catalog at once.

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Add items in bulk: Upload a spreadsheet

Item setup

In this guide, you’ll learn how to upload a bulk listing report or custom spreadsheet from any marketplace to build your Walmart catalog in Seller Center.

Go to guide

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.