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Product detail page: Image guidelines & requirements
Last updated on Jul 15, 2025
Reading time: 4 min
Overview

As a Marketplace seller, you must comply with Walmart Marketplace’s image guidelines and requirements. High quality images help provide accurate content for customers so they can enjoy a positive shopping experience on Walmart.com.  


Notes

Noncompliance may result in products being unpublished.

How does it work?

Content requirements

Images must not violate the Prohibited Products Policy or any other Walmart policies. This includes but is not limited to: 

  • Content that portrays, glorifies, or promotes hatred, violence or discrimination.  

  • Content that displays explicit nudity or vulgar language.

  • Content that contains obscene, sexually suggestive or pornographic material.

  • Content deemed culturally inappropriate or insensitive.  

 

File type requirements

  • File Format: JPEG, JPG, PNG, BMP (GIF images aren't permitted)

  • Color Format: RGB

  • File Name: We recommend that you use the 14-digit GTIN in the file name

  • File Size: 5MB or less

  • Bit Depth: 8 bits per pixel 

  • Pixel Dimensions: 2200px x 2200px 

  • Minimum Pixel Dimensions for Zoom: 1500px x 1500px 

  • Swatch Pixel Dimensions: 100px x 100px 

  • Aspect Ratio: 1:1 (Square) 

  • Background: Seamless white (255/255/255 RGB)

 

Image URL requirements

Walmart offers image hosting so that you don't need your own external image space. If you're using Walmart's hosting service, there are URL limitations. Review the table below for supported and unsupported URL formats. 

Supported URL formats

Unsupported URL formats

  • URLs that aren't publicly accessible
  • URLs that are HTML pages

  • URLs containing a query

  • URLs with a port of communication other than 8080, 80, 443 or 8443

  • URL paths with special characters and aren't encoded

  • Certain Photobucket URLs aren't supported if they load as HTML pages even when the URL ends in a valid file type

  • Dropbox URLs

  

Additional guidelines

To ensure the best possible customer experience, we recommend that you upload a minimum of four images for each listing. See the table below for guidance. 

Requirement

Example

If images are not yet available for your item, use this Walmart placeholder image. Your item won’t be published until you’ve replaced the placeholder with a product image that meets image requirements.

All images should correspond with the product name and type. 

9378_Image-guidline-1.png

All images should correspond with key attributes in the product name.

All images should include the product or product features.

There should be no image duplication on the item page.

9378_Image-guidline-2.png

All images must be in focus and professionally lit. Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment.  

9378_Product_Detail_Page-Draino_2.jpg

Crop the item as close as possible to the image frame. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality.  

9378_Product_Detail_Page-Shoe_3.jpg

The main image shouldn't contain watermarks, your name or your logo.  

9378_Product_Detail_Page-Battery_4.jpg

The main image can't show accessories that aren't included with the item, as it may confuse the customer. Avoid positioning too many props in the image.  

9378_Product_Detail_Page-Battery-iPad_5.jpg

The images shouldn't include any claims or promotional language about the item.

Swatch images should be provided where applicable. 

9378_Image-guidline-3.png

Images shouldn’t include  Walmart or other retailer/eCommerce platform logos or names.  

Images shouldn’t include languages other than English.

Notes

These lists are not comprehensive for all product categories. Some categories have additional requirements. For more information see Content Standards: Overview. Walmart reserves the right to remove any images that violate Walmart policy.  

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