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Guide

Cross-list items across markets

Last updated on May 1, 2025

Reading time: 3 min

In this guide:

Overview
Cross-listing items
Frequently asked questions

Overview

You can set up and manage your catalog across markets to grow your assortment globally by cross-listing items in Seller Center. In this guide, you’ll learn how to use the cross-listing function to manage items across various markets in your Catalog.

Cross-listing items

Step 1 — Get started

Navigate to your Catalog. Then, select the checkbox next to each item you’d like to sell internationally. When you’re done, select the More actions button and select Cross-list items.

There are multiple entry points to access single and bulk items. For single items, go to the Markets column. For bulk items, go to the Actions tab.

Notes:

If an item isn’t eligible to cross-list, you can’t proceed with setup, and you must remove the non-eligible item. When selecting multiple items for cross-listing, the cross-list dropdown won’t be available and non-eligible items must be removed before proceeding.

Step 2 — Update markets and pricing

On the Update markets and pricing pop-up, select your markets and apply price adjustments if needed. You can either convert local prices to selected market prices or enter the prices manually.

Then, select Next. On the next page, complete and review the remaining product details, including country of origin, pricing and product tax code.

Notes:

Your cross-listing may fail if the item exists in the destination market with the same product identifier (UPC, GTIN, ISBN) but different product details. When mismatches are identified across markets during cross-listing, you must complete a full item setup.

Step 3 — Manage markets and cross-listed items

You can manage your markets and cross-listed items through the Markets menu. The Markets menu displays the different markets you’ve set up, and links to your items within each market.

To access your markets and cross-listed items, navigate to the top right corner of Seller Center and select the Markets button. (This button displays the image of a flag, such as the U.S. or Mexico, to let you know which market you’re currently in.) You can also add new markets from this menu.

Notes:

Only eligible markets will be available to create pricing rules. You can select markets and set pricing rules for each market based on the USD price.

Frequently asked questions

Why should I cross-list items?

Is the cross-list function available to seller-fulfilled items?

How do I find out the reason my item is ineligible?

Your item may be ineligible for a few different reasons, including country-specific legal regulations, constraints based on country of origin, ingredients and other factors. Our system will automatically verify your item’s eligibility, but if you feel your item should be eligible for cross-listing, you can submit a ticket via Seller Center.

If you have questions, select the Help button in the Seller Center menu bar to contact Support.

What if I don’t know my product tax code?

What if I don’t know the item’s country of origin?

How can I send notifications to a new user or a user without a Seller Center account?  

What should I do if my item setup fails because my product identifier (GTIN, UPC, ISBN) already exists in another market?

In this scenario, you’ll need to search for the product ID in the other market. Go to your Catalog in the other market, select Add Items and under the Express Setup section search for the product identifier to review the product details (title, brand, description). If the details don’t match your listing, you’ll need to complete a full item setup using the correct product identifier. If you’re still experiencing issues, select the Help button in the Seller Center menu bar to contact Support.

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