To sell on Walmart.com, you must provide accurate and current business information (e.g., a valid business name, address tax details and phone number). In accordance with applicable law, certain Marketplace sellers must verify their business information annually. In this guide, you’ll learn more about the Business Information Policy and how to verify your business information.Â
Walmart may display your business information provided on product listings and/or seller pages on Walmart.com.Â
What is the policy?Â
In accordance with applicable law, such as the Federal INFORM Consumers Act and similar state laws, Walmart may reach out to you to verify your business information on file in Seller Center. You must respond to each inquiry from Walmart in a timely manner. Failure to do so may result in consequences, up to and including a pause or suspension of your Marketplace account. Â
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If you use a third-party seller to supply an item that is purchased on Walmart.com, you must inform Walmart that you intend to use a third-party seller to supply your items and provide Walmart and/or consumers with the name and contact information of the third-party seller. To do this, send an email to SubSeller@walmart.com with the subject "Third Party Seller Notice." Then, provide Walmart and/or consumers with the name and contact information of the third-party seller.
You must have admin access to Seller Center to complete Seller Certification.
Seller Certification
Step 1 – Get startedÂ
Navigate to the INFORM ACT Certification page in Seller Center. A banner will be displayed 30 days before your certification due date or if past due, prompting you to certify your business and customer service information for the INFORM Act. Once certfied, it'll reflect your next annual certification due date.
You may recertify your information any time before your next certification date by navigating to the Submitted tab of the Account Compliance page and selecting Certify.
If you have additional tasks that need action, you’ll be directed to the Account Compliance page at sign-in.
Step 2 – Review and update information
Review the information on the INFORM Act Certification page and select Certify to complete the certification. If you need to update your business information, navigate to the Business Information page and select Edit Business details. If you need to update your customer service contacts, refer to Manage contact information in Seller Center.
Step 3 – Select phone verification method (U.S./China sellers only)
Walmart can verify your customer care phone number or customer care email through a one-time passcode (OTP) delivered by text message or voice call. Landline and Voice Over Internet Protocol (VOIP) numbers can’t receive an OTP.
If you don’t receive the OTP or have trouble with it, choose the Have Walmart verify later option. Walmart will then contact you by phone within seven days to verify your phone number.
Step 4 – Submit Â
Check your information to make sure everything is correct. Then, select Certify. Visit the Account Compliance page in Seller Center to view your certification status, check for updates and make any changes. If we can’t verify your information, we’ll notify you through Seller Center and by email.Â
The third-party information found within this policy and the related hyperlinks is for general informational purposes only and is not considered legal advice. This policy may contain links to third party content, which Walmart does not warrant, endorse, or assume liability for and your reliance on such content is solely at your own discretion.