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Walmart Fulfillment Services (WFS)
Walmart seller app
Winning the Buy Box is a great way to boost visibility and sales, but being flagged for unfair pricing can instantly disqualify you. In this video, we will discuss the Buy Box Ineligibility pricing rule and how you can avoid violations.Â
Walmart analyzes all attributes of your offer when determining the Buy Box winner including your offer’s price, shipping fee, delivery speed, your Seller Performance metrics and the customer’s experience.Â
To reinstate your Buy Box eligibility, monitor prices on an ongoing basis and update your prices to be competitive.Â
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Pricing rules
How to update price: Overview
Want to know how you can help maintain a fair and competitive shopping environment for Walmart customers? In this video, we will discuss one of our three pricing rules at Walmart – the Pricing Rule – and how to avoid violations.