Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Report types in Seller Center
Pricing Rule
Buy Box Ineligibility pricing rule
Ads & Campaigns
Get to know Walmart policies and standards and how they can impact your seller performance metrics.
Ensure your products comply with laws and regulations
Use Seller Center to monitor your performance
Take action in areas that need improvement
Winning the Buy Box is a great way to boost visibility and sales, but being flagged for unfair pricing can instantly disqualify you. In this lesson, we will discuss the Buy Box Ineligibility pricing rule and how you can avoid violations.
Walmart analyzes all attributes of your offer when determining the Buy Box winner including your offer’s price, shipping fee, delivery speed, your Seller Performance metrics and the customer’s experience.
To reinstate your Buy Box eligibility, monitor prices on an ongoing basis and update your prices to be competitive.
Tell us what you think
Pricing rules
How to update price: Overview
Ensuring fair shipping costs is essential for creating a positive shopping experience for Walmart.com customers. In this lesson, we'll look at Walmart's Egregious Shipping Cost pricing rule and explain how to avoid and resolve violations.
Want to know how you can help maintain a fair and competitive shopping environment for Walmart customers? In this lesson, we will discuss one of our three pricing rules at Walmart – the Pricing Rule – and how to avoid violations.
Do you need real-time alerts to help you keep track of your Walmart Marketplace account? Seller Center notifications are a great way to stay on top of timely event changes like inventory updates, Pro Seller status updates, new order updates and pricing issues. In this lesson, we’ll show you how to set up and manage your notifications in Seller Center.