Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn about the product detail page and how to list your entire catalog on Walmart.com.
Understand guidelines and requirements for item setup on Walmart Marketplace
Create and maintain high-quality product listings
Choose between setup methods and tools that best serve your business needs
Use Seller Center to measure the effectiveness of your catalog
Both attribution and categorization are integral to determining how your item will appear in search and browse results on Walmart.com and on other search engines like Google. Learn how to maximize your item’s performance by choosing the correct product category and providing high-quality attribution where it matters most, like in your Product Title, Description, and Key Features.
The product category you choose during item setup also determines the rate at which you are charged for selling your items on Walmart Marketplace (also known as Referral Fees).
Depending on your product, there may be specific attributes that are tailored to your product. For more information, see Content Standards: Overview.
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Product detail page: Overview
Product detail page: Image guidelines & requirements
When you list your items on Walmart.com, you’re putting them into a giant storefront with millions of other listings, so you want to make sure your products stand out! In this video we’ll examine the importance of high-quality product listings, which starts with accurate categorization and attribution. We'll also show you how to use our free tools to measure the effectiveness of your catalog and maximize its potential for better conversion and sales results.