Seller Academy
Getting started
Item setup
Catalog management
Seller Fulfillment Services
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Advertising
Walmart Fulfillment Services (WFS)
Walmart seller app
Advertising
Last updated on Nov 21, 2024
Video completion time: 2 min
Using Search Engine Marketing (SEM)
Search Engine Marketing (SEM) is a powerful tool that can help increase the visibility of your products by reaching customers beyond Walmart.com. In this video, we’ll explain what it is, how it works, and highlight its key benefits and features.Â
Add high-quality, recommended items to your campaigns and Walmart’s algorithms will manage the bidding. Â
Begin your campaigns with items that have a proven track record, such as those with a strong sales history, competitive pricing, and adequate inventory.Â
Regularly check your campaign’s performance metrics, such as impressions, clicks, and ROAS, to identify areas for improvement and adjust your strategies accordingly.Â