Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog.
- Learn about promotional pricing
- Get the details of promo rules and flags
- Find out how to participate in Walmart merchandising campaigns
Search Engine Marketing (SEM) is a powerful tool that can help increase the visibility of your products by reaching customers beyond Walmart.com. In this lesson, we’ll explain what it is, how it works, and highlight its key benefits and features.
Add high-quality, recommended items to your campaigns and Walmart’s algorithms will manage the bidding.
Begin your campaigns with items that have a proven track record, such as those with a strong sales history, competitive pricing, and adequate inventory.
Regularly check your campaign’s performance metrics, such as impressions, clicks, and ROAS, to identify areas for improvement and adjust your strategies accordingly.