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Ads & campaigns
Last updated on Mar 26, 2025
Lesson completion time: 63 min
In this course:

Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog. 

After completing this course you should be able to:
  • Learn about promotional pricing 

  • Get the details of promo rules and flags  

  • Find out how to participate in Walmart merchandising campaigns    

Advertise with Walmart Connect

Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this lesson, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising. 

Pro tips

Start with dynamic bidding if you’re new to Walmart Connect, as it helps optimize ads based on your campaign goals. 

For manual campaigns, leverage Walmart Connect’s keyword recommendations and suggested bids for best results. 

Set bid multipliers for key placements, like the search grid to boost visibility where it matters most.  

Monitor campaign pacing and performance metrics regularly to make informed adjustments to budgets and bids.  

Enroll in Walmart Connect's certification courses to deepen your skills and explore advanced ad strategies. 

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

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