Marketplace Learn

Seller Academy

Getting started

Item setup

Catalog optimization

Shipping & fulfillment

Walmart Fulfillment Services (WFS)

Order management

Performance

Ads & Campaigns

Ads & campaigns

Last updated on Jan 3, 2025

Lesson completion time: 17 min

In this course:

Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog.

After completing this course you should be able to:

Learn about promotional pricing

Get the details of promo rules and flags

Find out how to participate in Walmart merchandising campaigns

Walmart Sales Rewards and Attribution

Unlock the full potential of your external marketing campaigns with the Walmart Sales Rewards and Attribution program. In this lesson, we’ll guide you through setting up campaigns, to help you earn up to 10% commission on qualifying sales-all while tracking and optimizing your performance.

Pro tips

Use clear and descriptive labels for your links to help improve performance tracking.

Apply these tracking URLs to all your external Walmart media efforts, to ensure holistic reporting and commission payout.

Regularly review the Walmart Sales Rewards and Attribution dashboard in Seller Center under Growth to optimize your campaigns and maximize your rewards.

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.