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Last updated on Jul 9, 2025
Video completion time: 4 min
Walmart Sales Rewards and Attribution

Unlock the full potential of your external marketing campaigns with the Walmart Sales Rewards and Attribution program. In this lesson, we’ll guide you through setting up campaigns, to help you earn up to 10% commission on qualifying sales-all while tracking and optimizing your performance. 


Pro tips

Use clear and descriptive labels for your links to help improve performance tracking. 

Apply these tracking URLs to all your external Walmart media efforts, to ensure holistic reporting and commission payout.  

Regularly review the Walmart Sales Rewards and Attribution dashboard in Seller Center under Growth to optimize your campaigns and maximize your rewards. 

Always test your shortened link before sharing to make sure it opens correctly and tracks as expected.  

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