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Ads & campaigns
Last updated on Mar 14, 2025
Lesson completion time: 14 min
In this course:

Learn how to set up discounted pricing and strategically drive attention to competitive items in your catalog. 

After completing this course you should be able to:
  • Learn about promotional pricing 

  • Get the details of promo rules and flags  

  • Find out how to participate in Walmart merchandising campaigns    

Set up promotional pricing in Seller Center

Ready to offer some deals on Walmart.com? With just a few clicks, you can have promotions up and running on Walmart Marketplace. In this lesson, we’ll show you how to use the Promotions dashboard and the Price and Promotion template to add promotional pricing in Seller Center. 

Pro tips

Promo types should be enabled on limited-time promotions only.

You can add up to five promotions per item in one template.  

Upload multiple SKUs in a single file to avoid potential bandwidth throttling. 

It can take up to four hours for the promotional price to update on Walmart.com, so time your setup accordingly. 

All promotions are in are in Universal Time Zone (UTC) and not in your local time zone. 

When filling out the template—keep in mind that promotions are temporary and shouldn’t last longer than 180 days to ensure deals stay fresh and exciting for customers. 

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About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

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