Getting started
Item setup
Catalog optimization
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Order management
Performance
Ads & Campaigns
Using Search Engine Marketing (SEM)
Set up your Search Engine Marketing campaign
Walmart Sales Rewards and Attribution
Advertise with Walmart Connect
Walmart Connect gives you the power to showcase your products in front of millions of shoppers on Walmart’s digital shelves. In this video, you’ll learn how to set up effective ad campaigns using Walmart Connect, increase your product visibility, and leverage the platform’s courses and certifications to become an expert at driving sales through targeted advertising.Â
Start with dynamic bidding if you’re new to Walmart Connect, as it helps optimize ads based on your campaign goals.Â
For manual campaigns, leverage Walmart Connect’s keyword recommendations and suggested bids for best results.Â
Set bid multipliers for key placements, like the search grid to boost visibility where it matters most. Â
Monitor campaign pacing and performance metrics regularly to make informed adjustments to budgets and bids. Â
Enroll in Walmart Connect's certification courses to deepen your skills and explore advanced ad strategies.Â