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Walmart Fulfillment Services (WFS)

Product Listing Standards and Restrictions

The following sections include details of our policy for your product listing content. Failure to abide by this policy may result in warnings, unpublishing of affected listings, or suspension (temporary or permanent).

Copy Standards

Attribute	Details
Product Name	Do not include: Information about yourself or your company, except for the product's brand name Any special characters (e.g. ™, ½, @, ^, *, hearts or shapes) Retailer-specific information about the product (e.g. special sales, guaranteed ship times, etc.) Any sales information (e.g. shipping information, product cost, promotions, etc.) Product attributes Marketing phrases (e.g. #1 rated, best selling, high quality, etc.) Any verbiage referencing other marketplaces such as: Sold on Amazon Alexa Sold on eBay
Key Features	Do not include: Any special characters (e.g. ™, ½, @, ^, *, hearts or shapes) Any sales information (e.g. shipping information, product cost, promotions, etc.) Unproven, vague marketing phrases (e.g. #1 rated, best selling, high quality, etc.) Any verbiage referencing other marketplaces such as: Sold on Amazon Alexa Sold on eBay
Description	Do not include: Any special characters (e.g. ™, ½, @, ^, *, hearts or shapes) Any sales information (e.g. shipping information, product cost, promotions, etc.) Unproven, vague marketing phrases (e.g. #1 rated, best selling, high quality, etc.) Any verbiage referencing other marketplaces such as: Sold on Amazon Alexa Sold on eBay Any offensive verbiage

The following attributes are mandatory for 3rd party Sellers when listing items on Walmart.ca:

SKU
Product Name
Product ID Type
Product ID
Product Identifiers
Description (>100 Characters)
Brand
Main Image URL
Price
Shipping Weight

These attributes are also mandatory when listing items in French.

Notes

Walmart Canada Marketplace provides an automated French translation service of product information page content in order to assist sellers to comply with their obligations concerning Canadian language laws. These translation services (“Services”) are provided by Walmart Canada on an ‘as is’ and ‘as available’ basis. Walmart Canada makes no representations or warranties, and provides no conditions, of any kind, whether legal, express or implied, as to the accuracy or correctness of the Services. To the maximum extent permissible under applicable law, Walmart disclaims all warranties and conditions of any kind, whether legal, express or implied (including warranties and conditions of merchantability, merchantable quality, accuracy and quality of fitness for a particular purpose) relating to Services. You are responsible to ensure: (i) that your translated content using the Services (“Translated Content”) is accurate and not misleading, in compliance with applicable laws, and will not reflect unfavorably on Walmart Canada, its affiliates, or Walmart Canada Marketplace site; (ii) all Translated Content is in compliance with the Walmart Canada Marketplace Program Seller Agreement (including all Seller Policies) (collectively “Seller Agreement”) you entered into with Walmart Canada, and this Translated Content will be treated as Seller Product Content as defined in the Seller Agreement. If you believe that the Translated Content contains errors, please open a Partner Support Case, using the following path: Items and Inventory > French Translation Issues. You acknowledge and agree that continued use of the Walmart Canada Marketplace site constitutes your agreement to the use of the Services and the foregoing disclaimer.”

Image Quality Standards

Notes

For an enhanced customer experience, Walmart requires each listing to have a minimum of two images.

Image type	Requirements
All images	Must be in focus, professionally lit and photographed Cannot show accessories that are not included with the item Must not violate our Trust and Safety standards, especially with respect to being offensive or obscene. The image may violate these standards, even if the item itself does not (e.g., a CD with nudity on the album cover).
Primary product image	Background: seamless white (255/255/255 RGB) Item view: frontal view Do not use placeholder images Do not use images containing additional graphics, illustrations, logos, watermarks, overlays or text
Additional background images	Background: may have the item in an appropriate setting or environment (e.g. a grill in a patio setting) Item view: may have the item rotated Do NOT use placeholder images. What is a placeholder image?: A placeholder image has no relation or information about the product. In many cases, the image also includes text similar to the examples below: Image coming soon No image available Sorry, photo not available

Image Quality Examples

All images must be in focus, professionally lit and photographed. Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment.
Crop the item as close as possible to the image frame for greater visual impact. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality.
The main image shouldn't contain additional graphics, illustrations, logos, watermarks, overlays or text.
The main image cannot show accessories that are not included with the item, as it will confuse the customer. Also avoid positioning too many props in the image.

Image File Specifications (except fashion categories)

** Important Note: File specifications for fashion categories differ from the ones below. Please see Image File Specifications for Fashion Category below for details.

Image Type	Property	Requirement
With zoom capability	File format	JPEG, PNG, or BMP
	Maximum file size	2 MB
	Colour mode	RGB
	Aspect ratio/mode	(1:1) square
	Maximum dimensions	3000 x 3000 pixels
	Minimum dimensions	2000 x 2000 pixels
	PPI	300 ppi

No zoom capability	File format	JPEG, PNG, or BMP
	Maximum file size	2 MB
	Colour mode	RGB
	Aspect ratio/mode	(1:1) square
	Maximum dimensions	3000 x 3000 pixels
	Minimum dimensions	500 x 500 pixels
	PPI	72 ppi

Swatches	File format	JPEG, PNG, or BMP
	Maximum file size	1 MB
	Color mode	RGB
	Aspect ratio/mode	(1:1) square
	Minimum dimensions	100 x 100 pixels
	PPI	72 ppi

Pro tip

Swatches should be uploaded as colour tiles, not product images.

Image File Specifications for Fashion Category

All items listed in the following categories/shelf names must be in “portrait mode” (3:4 aspect ratio) and meet the file specifications listed in the table below:

Men's Apparel
Women's Apparel
Kid's Apparel
Baby Apparel
Jewelry
Watches
Shoes
Accessories
Travel/Luggage

Image Type	Property	Requirement
With zoom capability	File format	JPEG, PNG, or BMP
	Maximum file size	2 MB
	Colour mode	RGB
	Aspect ratio/mode	(3:4) portrait
	Maximum dimensions	3000 x 3000 pixels
	Minimum dimensions	2000 x 2000 pixels
	PPI	300 ppi

No zoom capability	File format	JPEG, PNG, or BMP
	Maximum file size	2 MB
	Colour mode	RGB
	Aspect ratio/mode	(3:4) portrait
	Maximum dimensions	3000 x 3000 pixels
	Minimum dimensions	500 x 500 pixels
	PPI	72 ppi

Swatches	File format	JPEG, PNG, or BMP
	Maximum file size	1 MB
	Colour mode	RGB
	Aspect ratio/mode	(1:1) square
	Minimum dimensions	100 x 100 pixels
	PPI	72 ppi

Notes

Swatches should be uploaded as colour tiles, not product images.

Image URL Requirements

1. Image URLs must end in an image file type (e.g., .jpg, etc.) and link to a public image file that loads as an image, not as an HTML page. Use caution, as some links that end in a valid image file type load as an HTML page – as in the unsupported example below.

Supported	Unsupported

Amazon, Scene 7, Photobucket and Dropbox information

Amazon

Most Amazon image URLs can be accepted if they meet the guidelines on this page. However, a small number of Amazon URLs will fail the HTTP HEAD call. If you encounter this problem, create a case for Partner Support.

Scene 7

** IMPORTANT NOTE regarding Scene 7 **
Scene7 URLs are supported as long as they meet the guidelines below:

Scene7 default links need to be reformatted to work with Walmart systems
Your Scene7 account manager can create rules in the Scene7 portfolio to modify how images are exported
See example formatting below that shows correct image URL link formatting:

Photobucket

Photobucket URLs are never supported because they load as HTML pages even when the URL ends in a valid file type.

Dropbox

Dropbox URLs are currently not supported.

2. The URL is properly encoded so that it does not contain special characters, such as quotation marks, spaces and exclamation points. Open the accordion below to see the encoding rules.

Supported	Unsupported
http://www.4xpro.com/mm5/graphics/00000001/ eastlakeaxle%2Bbearingskits%21/CAWB606F2B.jpg	http://www.4xpro.com/mm5/graphics/00000001/ eastlakeaxle+bearingskits!/CAWB606F2B.jpg

HTML encoding details

Character	HTML Code
space	%20
!	%21
"	%22
#	%23
$	%24
%	%25
&	%26
'	%27
(	%28
)	%29
*	%2A
+	%2B
,	%2C
-	%2D
.	%2E
/	%2F

3. The URL does not contain query parameters, which often encode additional information into the URL following a question mark.

Supported	Unsupported
http://www.antonline.com/images/rd_default_mn.jpg	http://www.antonline.com/wmt_pic.php?e=2&i=1059646_4_1.jpg

4. The URL may only contain the ports 8080, 80, 443 or 8443. If your URL contains a different port, contact your Content Service Provider and ask them to host the images on a different port.

Supported	Unsupported
http://184.75.67.162:8080/Images/300865-904.jpg	http://184.75.67.162:6544/Images/300865-904.jpg

Content Guides

Walmart Canada publishes content guides to outline content quality requirements by category. Content guides can be found here.

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Item Setup Methods & Overview

Item setup

In this guide, learn how to choose your integration method and complete Item Setup.

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Single Item Setup in Seller Center

Item setup

In this guide, learn how to set up single items in Seller Center.

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Quick Setup by Match

Item setup

In this guide, get information on how to set up items in Seller Center using the Setup by Match spec.

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About Walmart Canada

Walmart Canada helps Canadians save money and live better. Quality products at everyday low prices - that's the promise Sam Walton made when he started Walmart and it's as true today more than 50 years later. We believe in innovation and continue to grow by adding new services like pickup, online grocery, and mobile app shopping. Walmart.ca is visited by more than 1.5 million Canadians daily, who can choose from millions of items sold by Walmart and third-party sellers to fit their needs. We make sure their service experience is as amazing as it is in our stores around the world.