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Product Content Policy
最近更新时间 Oct 30, 2024
阅读时间: 8 min
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To ensure the best customer experience, we have content policies designed to support customer satisfaction. Additionally, providing high quality images for your Item Pages increases click-through conversion and sales.


Product Listing Standards and Restrictions

The following sections include details of our policy for your product listing content. Failure to abide by this policy may result in warnings, unpublishing of affected listings, or suspension (temporary or permanent).

Copy Standards


Attribute

Details

Product Name

Do not include:

  • Information about yourself or your company, except for the product's brand name
  • Any special characters (e.g.  ™, ½, @, ^, *, hearts or shapes)
  • Retailer-specific information about the product (e.g. special sales, guaranteed ship times, etc.)
  • Any sales information (e.g. shipping information, product cost, promotions, etc.)
  • Product attributes
  • Marketing phrases (e.g. #1 rated, best selling, high quality, etc.)
  • Any verbiage referencing other marketplaces such as: 
    • Sold on Amazon 
    • Alexa
    • Sold on eBay 

Key Features

Do not include:

  • Any special characters (e.g.  ™, ½, @, ^, *, hearts or shapes)
  • Any sales information (e.g. shipping information, product cost, promotions, etc.)
  • Unproven, vague marketing phrases (e.g. #1 rated, best selling, high quality, etc.)
  • Any verbiage referencing other marketplaces such as: 
    • Sold on Amazon 
    • Alexa
    • Sold on eBay 

Description

Do not include:

  • Any special characters (e.g.  ™, ½, @, ^, *, hearts or shapes)
  • Any sales information (e.g. shipping information, product cost, promotions, etc.)
  • Unproven, vague marketing phrases (e.g. #1 rated, best selling, high quality, etc.)
  • Any verbiage referencing other marketplaces such as:
    • Sold on Amazon
    • Alexa
    • Sold on eBay
  • Any offensive verbiage

The following attributes are mandatory for 3rd party Sellers when listing items on Walmart.ca:

  • SKU
  • Product Name
  • Product ID Type
  • Product ID
  • Product Identifiers
  • Description (>100 Characters)
  • Brand
  • Main Image URL
  • Price
  • Shipping Weight

These attributes are also mandatory when listing items in French.

注:

Walmart Marketplace Canada provides an automated French translation service of product information page content in order to assist sellers to comply with their obligations concerning Canadian language laws.  These translation services (“Services”) are provided by Walmart Canada on an ‘as is’ and ‘as available’ basis. Walmart Canada makes no representations or warranties, and provides no conditions, of any kind, whether legal, express or implied, as to the accuracy or correctness of the Services. To the maximum extent permissible under applicable law, Walmart disclaims all warranties and conditions of any kind, whether legal, express or implied (including warranties and conditions of merchantability, merchantable quality, accuracy and quality of fitness for a particular purpose) relating to Services. You are responsible to ensure: (i) that your translated content using the Services (“Translated Content”) is accurate and not misleading, in compliance with applicable laws, and will not reflect unfavorably on Walmart Canada, its affiliates, or Walmart Canada Marketplace site; (ii) all Translated Content is in compliance with the Walmart Canada Marketplace Program Seller Agreement (including all Seller Policies) (collectively “Seller Agreement”) you entered into with Walmart Canada, and this Translated Content will be treated as Seller Product Content as defined in the Seller Agreement. If you believe that the Translated Content contains errors, please open a Partner Support Case, using the following path: Items and Inventory > French Translation Issues.  You acknowledge and agree that continued use of the Walmart Marketplace Canada site constitutes your agreement to the use of the Services and the foregoing disclaimer.”

Image Quality Standards

注:

For an enhanced customer experience, Walmart requires each listing to have a minimum of two images.

Image type

Requirements

All images

  • Must be in focus, professionally lit and photographed
  • Cannot show accessories that are not included with the item
  • Must not violate our Trust and Safety standards, especially with respect to being offensive or obscene. The image may violate these standards, even if the item itself does not (e.g., a CD with nudity on the album cover).

Primary product image

  • Background: seamless white (255/255/255 RGB)
  • Item view: frontal view
  • Do not use placeholder images
  • Do not use images containing additional graphics, illustrations, logos, watermarks, overlays or text

Additional background images

  • Background: may have the item in an appropriate setting or environment (e.g. a grill in a patio setting)
  • Item view: may have the item rotated
  • Do NOT use placeholder images. What is a placeholder image?:

A placeholder image has no relation or information about the product. In many cases, the image also includes text similar to the examples below:

  • Image coming soon
  • No image available
  • Sorry, photo not available

Image Quality Examples

  • All images must be in focus, professionally lit and photographed. Main images should feature items on a seamless white background. Images of larger items may feature the item in an expected environment.

  • Crop the item as close as possible to the image frame for greater visual impact. Avoid excessive background space around the item. Don't resize smaller images to fill space, as this reduces image quality.

  • The main image shouldn't contain additional graphics, illustrations, logos, watermarks, overlays or text.

  • The main image cannot show accessories that are not included with the item, as it will confuse the customer. Also avoid positioning too many props in the image.

 Image File Specifications (except fashion categories)

** Important Note: File specifications for fashion categories differ from the ones below. Please see Image File Specifications for Fashion Category below for details.
 

Image Type

Property

Requirement

With zoom capability 

File format

JPEG, PNG, or BMP

Maximum file size

2 MB

Colour mode

RGB

Aspect ratio/mode

(1:1) square

Maximum dimensions

3000 x 3000 pixels

Minimum dimensions

2000 x 2000 pixels

PPI

300 ppi

 

No zoom capability

File format

JPEG, PNG, or BMP

Maximum file size

2 MB

Colour mode

RGB

Aspect ratio/mode

(1:1) square

Maximum dimensions

3000 x 3000 pixels

Minimum dimensions

500 x 500 pixels

PPI

72 ppi

 

Swatches

File format

JPEG, PNG, or BMP

Maximum file size

1 MB

Color mode

RGB

Aspect ratio/mode

(1:1) square

Minimum dimensions

100 x 100 pixels

PPI

72 ppi

特别提示

Swatches should be uploaded as colour tiles, not product images.

Image File Specifications for Fashion Category

All items listed in the following categories/shelf names must be in “portrait mode” (3:4 aspect ratio) and meet the file specifications listed in the table below:

  • Men's Apparel
  • Women's Apparel
  • Kid's Apparel
  • Baby Apparel
  • Jewelry
  • Watches
  • Shoes
  • Accessories
  • Travel/Luggage

Image Type

Property

Requirement

With zoom capability 

File format

JPEG, PNG, or BMP

Maximum file size

2 MB

Colour mode

RGB

Aspect ratio/mode

(3:4) portrait

Maximum dimensions

3000 x 3000 pixels 

Minimum dimensions

2000 x 2000 pixels 

PPI

300 ppi

 

No zoom capability

File format

JPEG, PNG, or BMP

Maximum file size

2 MB

Colour mode

RGB

Aspect ratio/mode

(3:4) portrait

Maximum dimensions

3000 x 3000 pixels

Minimum dimensions

500 x 500 pixels

PPI

72 ppi

 

Swatches

File format

JPEG, PNG, or BMP

Maximum file size

1 MB

Colour mode

RGB

Aspect ratio/mode

(1:1) square

Minimum dimensions

100 x 100 pixels

PPI

72 ppi

注:

Swatches should be uploaded as colour tiles, not product images.

Image URL Requirements

1. Image URLs must end in an image file type (e.g., .jpg, etc.) and link to a public image file that loads as an image, not as an HTML page. Use caution, as some links that end in a valid image file type load as an HTML page – as in the unsupported example below.

Supported

Unsupported

 Amazon, Scene 7, Photobucket and Dropbox information

Amazon

Most Amazon image URLs can be accepted if they meet the guidelines on this page. However, a small number of Amazon URLs will fail the HTTP HEAD call. If you encounter this problem, create a case for Partner Support.

Scene 7

** IMPORTANT NOTE regarding Scene 7 **
Scene7 URLs are supported as long as they meet the guidelines below:

  • Scene7 default links need to be reformatted to work with Walmart systems
  • Your Scene7 account manager can create rules in the Scene7 portfolio to modify how images are exported
  • See example formatting below that shows correct image URL link formatting: 

Photobucket​

Photobucket URLs are never supported because they load as HTML pages even when the URL ends in a valid file type.

Dropbox

Dropbox URLs are currently not supported.

2. The URL is properly encoded so that it does not contain special characters, such as quotation marks, spaces and exclamation points. Open the accordion below to see the encoding rules.

Supported

Unsupported

http://www.4xpro.com/mm5/graphics/00000001/
eastlakeaxle%2Bbearingskits%21/CAWB606F2B.jpg

http://www.4xpro.com/mm5/graphics/00000001/
eastlakeaxle+bearingskits!/CAWB606F2B.jpg

 HTML encoding details

Character

HTML Code

space

%20

!

%21

"

%22

#

%23

$

%24

%

%25

&

%26

'

%27

(

%28

)

%29

*

%2A

+

%2B

,

%2C

-

%2D

.

%2E

/

%2F

 

3.      The URL does not contain query parameters, which often encode additional information into the URL following a question mark.

Supported

Unsupported

http://www.antonline.com/images/rd_default_mn.jpg

http://www.antonline.com/wmt_pic.php?e=2&i=1059646_4_1.jpg

 

4. The URL may only contain the ports 8080, 80, 443 or 8443. If your URL contains a different port, contact your Content Service Provider and ask them to host the images on a different port.

Supported

Unsupported

 http://184.75.67.162:8080/Images/300865-904.jpg

http://184.75.67.162:6544/Images/300865-904.jpg 

Content Guides

Walmart Canada publishes content guides to outline content quality requirements by category.  Content guides can be found here.

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