Getting started
Item setup
Item setup
Item content, imagery, and media
Avoid Keyword Stuffing
Hosting Images With Walmart
Item Image Guidelines
Rich Media Content for Walmart Marketplace Canada Listings
Product Content Policy
Content standards: Overview
Understanding the Buy Box
SEO Best Practices for Item Setup
Variant management
Restored or Pre-Owned items
Catalog management
Listing optimization
Order management
Taxes & payments
Policies & standards
Growth opportunities
Shipping & fulfillment
Walmart Fulfillment Services (WFS)
Other Topics
To ensure the best customer experience, we have content policies designed to support customer satisfaction. Additionally, providing high quality images for your Item Pages increases click-through conversion and sales.
Product Listing Standards and Restrictions
The following sections include details of our policy for your product listing content. Failure to abide by this policy may result in warnings, unpublishing of affected listings, or suspension (temporary or permanent).
Copy Standards
Attribute | Details |
Product Name | Do not include:
|
Key Features | Do not include:
|
Description | Do not include:
|
The following attributes are mandatory for 3rd party Sellers when listing items on Walmart.ca:
- SKU
- Product Name
- Product ID Type
- Product ID
- Product Identifiers
- Description (>100 Characters)
- Brand
- Main Image URL
- Price
- Shipping Weight
These attributes are also mandatory when listing items in French.
Walmart Marketplace Canada provides an automated French translation service of product information page content in order to assist sellers to comply with their obligations concerning Canadian language laws. These translation services (“Services”) are provided by Walmart Canada on an ‘as is’ and ‘as available’ basis. Walmart Canada makes no representations or warranties, and provides no conditions, of any kind, whether legal, express or implied, as to the accuracy or correctness of the Services. To the maximum extent permissible under applicable law, Walmart disclaims all warranties and conditions of any kind, whether legal, express or implied (including warranties and conditions of merchantability, merchantable quality, accuracy and quality of fitness for a particular purpose) relating to Services. You are responsible to ensure: (i) that your translated content using the Services (“Translated Content”) is accurate and not misleading, in compliance with applicable laws, and will not reflect unfavorably on Walmart Canada, its affiliates, or Walmart Canada Marketplace site; (ii) all Translated Content is in compliance with the Walmart Canada Marketplace Program Seller Agreement (including all Seller Policies) (collectively “Seller Agreement”) you entered into with Walmart Canada, and this Translated Content will be treated as Seller Product Content as defined in the Seller Agreement. If you believe that the Translated Content contains errors, please open a Partner Support Case, using the following path: Items and Inventory > French Translation Issues. You acknowledge and agree that continued use of the Walmart Marketplace Canada site constitutes your agreement to the use of the Services and the foregoing disclaimer.”
Image Quality Standards
For an enhanced customer experience, Walmart requires each listing to have a minimum of two images.
Image type | Requirements |
All images |
|
Primary product image |
|
Additional background images |
A placeholder image has no relation or information about the product. In many cases, the image also includes text similar to the examples below:
|
Image Quality Examples
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Image File Specifications (except fashion categories)
** Important Note: File specifications for fashion categories differ from the ones below. Please see Image File Specifications for Fashion Category below for details.
Image Type | Property | Requirement |
With zoom capability | File format | JPEG, PNG, or BMP |
Maximum file size | 2 MB | |
Colour mode | RGB | |
Aspect ratio/mode | (1:1) square | |
Maximum dimensions | 3000 x 3000 pixels | |
Minimum dimensions | 2000 x 2000 pixels | |
PPI | 300 ppi | |
| ||
No zoom capability | File format | JPEG, PNG, or BMP |
Maximum file size | 2 MB | |
Colour mode | RGB | |
Aspect ratio/mode | (1:1) square | |
Maximum dimensions | 3000 x 3000 pixels | |
Minimum dimensions | 500 x 500 pixels | |
PPI | 72 ppi | |
| ||
Swatches | File format | JPEG, PNG, or BMP |
Maximum file size | 1 MB | |
Color mode | RGB | |
Aspect ratio/mode | (1:1) square | |
Minimum dimensions | 100 x 100 pixels | |
PPI | 72 ppi | |
Swatches should be uploaded as colour tiles, not product images.
Image File Specifications for Fashion Category
All items listed in the following categories/shelf names must be in “portrait mode” (3:4 aspect ratio) and meet the file specifications listed in the table below:
- Men's Apparel
- Women's Apparel
- Kid's Apparel
- Baby Apparel
- Jewelry
- Watches
- Shoes
- Accessories
- Travel/Luggage
Image Type | Property | Requirement |
With zoom capability | File format | JPEG, PNG, or BMP |
Maximum file size | 2 MB | |
Colour mode | RGB | |
Aspect ratio/mode | (3:4) portrait | |
Maximum dimensions | 3000 x 3000 pixels | |
Minimum dimensions | 2000 x 2000 pixels | |
PPI | 300 ppi | |
| ||
No zoom capability | File format | JPEG, PNG, or BMP |
Maximum file size | 2 MB | |
Colour mode | RGB | |
Aspect ratio/mode | (3:4) portrait | |
Maximum dimensions | 3000 x 3000 pixels | |
Minimum dimensions | 500 x 500 pixels | |
PPI | 72 ppi | |
| ||
Swatches | File format | JPEG, PNG, or BMP |
Maximum file size | 1 MB | |
Colour mode | RGB | |
Aspect ratio/mode | (1:1) square | |
Minimum dimensions | 100 x 100 pixels | |
PPI | 72 ppi | |
Swatches should be uploaded as colour tiles, not product images.
Image URL Requirements
1. Image URLs must end in an image file type (e.g., .jpg, etc.) and link to a public image file that loads as an image, not as an HTML page. Use caution, as some links that end in a valid image file type load as an HTML page – as in the unsupported example below.
Supported | Unsupported |
|---|---|
Amazon, Scene 7, Photobucket and Dropbox information
Amazon
Most Amazon image URLs can be accepted if they meet the guidelines on this page. However, a small number of Amazon URLs will fail the HTTP HEAD call. If you encounter this problem, create a case for Partner Support.
Scene 7
** IMPORTANT NOTE regarding Scene 7 **
Scene7 URLs are supported as long as they meet the guidelines below:
- Scene7 default links need to be reformatted to work with Walmart systems
- Your Scene7 account manager can create rules in the Scene7 portfolio to modify how images are exported
- See example formatting below that shows correct image URL link formatting:
Photobucket
Photobucket URLs are never supported because they load as HTML pages even when the URL ends in a valid file type.
Dropbox
Dropbox URLs are currently not supported.
2. The URL is properly encoded so that it does not contain special characters, such as quotation marks, spaces and exclamation points. Open the accordion below to see the encoding rules.
Supported | Unsupported |
http://www.4xpro.com/mm5/graphics/00000001/ | http://www.4xpro.com/mm5/graphics/00000001/ |
HTML encoding details
Character | HTML Code |
space | %20 |
! | %21 |
" | %22 |
# | %23 |
$ | %24 |
% | %25 |
& | %26 |
' | %27 |
( | %28 |
) | %29 |
* | %2A |
+ | %2B |
, | %2C |
- | %2D |
. | %2E |
/ | %2F |
3. The URL does not contain query parameters, which often encode additional information into the URL following a question mark.
Supported | Unsupported |
http://www.antonline.com/images/rd_default_mn.jpg | http://www.antonline.com/wmt_pic.php?e=2&i=1059646_4_1.jpg |
4. The URL may only contain the ports 8080, 80, 443 or 8443. If your URL contains a different port, contact your Content Service Provider and ask them to host the images on a different port.
Supported | Unsupported |
http://184.75.67.162:8080/Images/300865-904.jpg | http://184.75.67.162:6544/Images/300865-904.jpg |
Content Guides
Walmart Canada publishes content guides to outline content quality requirements by category. Content guides can be found here.