Start off with a good keyword strategy: 

1. Research - Find out what words buyers are using to search for your products.
2. Find High Volume Keywords - Use free tools such as Google Trends, Keyword Surfer, Google Keyword Planner and Keyword Generator to find keywords that people search for regularly. Use these keywords throughout your product copy.
3. Primary Keyword - Put your most important keyword in the product title. For instance, Mp3 is a high-volume keyword so its good to include in the product title example below.  

Example- “AGPtek Portable MP3 Player | Walmart Canada”

1. Long tail keywords - Long tail keywords are three to four keyword phrases which are very specific to the product you are selling. If possible, add long tail keywords to your description. For example, a good long tail keyword is “Wireless Bluetooth Mp3 player,” so its good to include in the example of product description below. 

Curate the Title Tag, Meta Description and URL

Title Tag

A title tag should be descriptive for the search engines and enticing for the consumer. It will likely include the product name first, but you have more room to play with additional keywords.

• Make it 50-60 characters. Keep in mind 16 characters are set for “|Walmart Canada” which is included in all titles sold on the Walmart.ca.
• Use Title Case (Capitalize the first letter of most words) or Sentence Case.
• Include your primary keyword. If possible add a secondary keyword if the primary does not have a lot of search volume.
• Write titles that are searchable, think about what people would search when looking for the product.
• DO NOT copy titles from other websites.
• DO NOT include symbols in your Product Titles - Examples include Trademark (™️) symbol or Registered Trademark (®️) symbol.

Meta Description

• Keep the description under 165 characters. Keep in mind 45-50 characters are set to “Shop more *Insert category* at Walmart Canada”.
• Remember to include the benefits of the product in the description if possible.
• Include the main keywords in a natural manner in the description.
• Ensure the main keyword is used along with the secondary one.
• If possible, find high traffic long-tail keywords to include because the longer the search query, the higher a buyer’s intent of purchase.

URL

• Most often, URLs are similar to Title tags.
• Keep the URL length to under 60 characters
• Ensure the URL is clear, simple, and relevant.
• Include the brand name of the product and characteristics like color if they are relevant.
• Use lowercase characters and separate different parts of URL with “- “.
• Add any numbers that are important to page and URL at the end.
• DO NOT have a long URL with product numbers and auto-generated characters that doesn't make sense for the product.
  

Images

• Another important aspect of SEO that can be used is images. Images provide a lot of opportunity for search engines to find your product. Platforms like Google are now placing more importance on visual search.

• Use descriptive names for your image filename.
• Include characteristics in the name. For example, “Mp3 player – pink”.
• Add alt text that is short yet descriptive, relevant and unique. These will give search engines clues as to what your image content is.

• Ensure your images are high quality as they are the first impression on a product page.

An item's SEO ranking is derived from its item descriptions. Good item descriptions are written for end-users (i.e., customers) but include SEO tactics, like keywords, that help both search engines and prospective customers find what they are looking for. Your item listings on Walmart.ca should always include the item description attributes shown in the image below.

You should always add the Product Name, the Brand name and the most important keywords to each of the description fields. Below we have listed what to include in each description.

Tips to Improve your Item Description

Product Names

• Make it 50-75 characters in length for best readability and SEO results.
• Create a unique, specific product name that isn't used word-for-word on other websites.
• Follow this order guideline: Brand + Clothing Size Group (if applicable) + Defining Quality + Item Name + Style (if applicable) + Pack Count
• If the colour of your item is something that customers are likely to search for, include colour in the product name as well.
• If your items are in a variant group, do not include the colour in the Product Name. Instead, include the available colors next to the item's name in the Description section.
  

Long Description

• At least 1,000 characters in length with a maximum of 4,000 characters or a list of between 10 and 30 features and benefits.
• Include the Product Name, Brand,bkeywords describing the item's features and benefits and related words that customers are likely to search for.
  • For example, if you're selling a cardigan, use words like "sweater" in the description. Avoid repeating these words in an overly obvious way.
• Ensure your Description is unique (i.e., not copied from other sites) and is truly useful for customers. Avoid too much repetition.
• Show expertise, knowledge and authority by including facts and tips on how the customer can use the product.
• Be clear and conversational when writing. You’re helping customers make an informed decision; you’re not trying to sell them on anything. Some slang is acceptable - as long as it doesn't break an authentic, straightforward tone since it captures more key terms.
• Format the description with headings and body paragraphs to support the heading if possible. See the below example.

Product: MP3 Player, Bluetooth 8GB Potable Digital Audio Player

Easy to use: (H3)

Designed with 5 buttons and 1 independent power button, it allows easy operation by pressing a button. Button lock / unlock function (long presses the M button), you can easily operate the MP3 player while exercising or riding a bicycle (prevent them from confusing independent operation)

Multi-functional- Voice recording (H3)

Portable Voice Recorder and FM station saving function Added Noise cancelling 20 hours recording (even more with memory card). Support Manual/Auto tune, FM recording.

Attributes 

• Fill out the attributes relevant to your item to improve your item's performance when users browse Walmart.ca or restrict their searches. The more relevant attributes you provide, the better your item will perform.
•  Search for your item on Walmart.ca and check the left navigation to see what attributes are most relevant for your items.