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The article gives an overview on how to update your Display name and Seller Display name policy.
To request a change in Display Name, please contact Partner Support. For information on how to create a case, please see Contacting Partner Support.
Seller Display Name Policy
- Display Names should not be or include a URL (i.e. ".com", ".net", "dotcom", "www.", etc.) even if it is your legal DBA.
- Display Names should not include offers (i.e. "free shipping", "same-day shipping", "no tax", etc.).
- Display Names should not include attributes or claims about your business (i.e. "100% positive feedback", "satisfaction guaranteed", etc.)
- Display Names should not include offensive or otherwise prohibited words as per the Prohibited and Offensive Products Policy.
Display Names should not include mentions of Charity Names, Charitable Contributions or Political Affiliations. - If you want to include information of this type, then it should live within your Partner Profile "Company Description" section.
- Display Names should not misrepresent a Seller’s identity or affiliation (i.e. “Walmart”, “Rollback”, etc.).
Your Display Name is the company name that customers will see on Walmart.ca. It should represent your company/brand name as closely as possible. Before submitting a request to change your Display Name, read the Seller Display Name Policy below.