The Search catalog performance report in Seller Center helps you understand how customers interact with your items in Walmart search, from impressions and clicks to add-to-carts and sales. In this guide, you'll learn how to review item performance metrics and identify opportunities to improve your listings.
How does it work?
Navigate to the Search Insights dashboard in Seller Center. From the Catalog performance section, select Download Report button to export performance insights across your catalog.
Search by the item name, item ID or SKU then select the item to open its performance details page. From the item details page, you can:
- Review search funnel rankings, including Impression rank, Clicks rank, Added-to-cart rank and Sales rank.
- View historical trends for each ranking metric, including annotations that highlight when content and price changed occurred.
- Compare your item's performance with similar products in the same product type.
Review Search optimization insights, including keyword opportunities, competitive review summaries and listing recommendations.
Search funnel metric | Definition |
|---|---|
Impressions rank | The item's rank within its product type based on search impressions. |
Clicks rank | The item's rank within its product type based on search clicks. |
Added to cart rank | The item's rank within its product type based on add-to-carts from search. |
Sales rank | The item's rank within its product type based on customer orders. Items must meet eligibility requirements before receiving a sales rank. |
Additional guidelines
You can also use the Search optimization insights section to review recommendations based on your item's performance. Depending on your item, Insights may include keyword recommendations, competitive review summaries and next best actions to help improve your listing.
A low rank score indicates high performance.  If an item is in the same variant group, search ranking reflect the performance of the variant group.
Review your items' rankings over time after making listing updates to monitor changes in search performance and identify additional optimization opportunities.