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Review Accelerator: Recognized Reviewer program
Last updated on Aug 5, 2026
Reading time: 2 min
Overview

The Recognized Reviewer program is a Review Accelerator solution designed to help you boost the number of reviews on your listings. This program allows you to provide free product samples to trusted reviewers in exchange for their honest, unbiased feedback. In this guide, you’ll learn how to enroll your items. 

Notes:

Meeting the listed item eligibility criteria does not guarantee program inclusion. Walmart reserves the right to determine item and seller eligibility at its sole discretion.

Enroll items

Step 1 — Get started

Navigate to the Review Accelerator page under the Growth section in Seller Center. Then, select Enroll items and choose the Recognized Reviewer option to begin. All eligible items will be displayed on the item enrollment page.

Step 2 — Select items and units to enroll

On the next page, select the checkbox next to each item or variant you want to enroll. For variants, select Add units to enroll, enter the number of units to send as samples and select Add # variants. For items, enter the number of units and select Add # items. You must enroll at least five units and can enroll up to 30 units per item group. There's no limit to the total number of items you can enroll at a given time.

Pro tip

The Suggested column highlights a curated set of items that Walmart recommends prioritizing for program enrollment.

Notes:

You must accept the Recognized Reviewer program terms and conditions before submitting your enrollment. This is required once (during your first enrollment) and will be saved in your Seller Center agreements. 


Step 3 — Confirm and enroll

Review your selected items and units on the Review & Submit  page. You’ll see a summary of items, SKUs and units. Select Submit enrollment  to complete enrollment. Once all enrolled units are claimed by reviewers, the item status changes to Completed. You may be able to re-enroll the item if it still meets eligibility criteria and hasn’t reached the maximum review threshold. You can use the Recognized Reviewer dashboard to monitor units enrolled, claimed and reviewed for each item. Unclaimed units will remain available to reviewers until you unenroll the item, or the target number of claimed units is reached.

Notes:

After a unit is claimed, additional time is needed for the reviewer to receive, evaluate and submit a review for the item. Reviews will go through moderation before appearing on Walmart.com with an incentivized badge. All claimed units are not guaranteed to result in a published review.


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Notes:

You’re responsible for covering the full cost of the samples, associated shipping expenses and applicable program fees. The cost per review will be shown to you during the enrollment process. You'll only be charged when a reviewer claims your unit. 

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