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Marketplace reviews: Review syndication
Last updated on Aug 5, 2026
Reading time: 1 min
Overview

As a Marketplace seller, you can increase your product reviews through review syndication. Review syndication allows you to share and publish customer reviews collected on your own website to Walmart.com for the same item. In this guide, you'll learn more about your options and how to get started. 

How does it work?

Walmart Marketplace has its own review syndication service, but we also work with approved Solution Providers that can help you, too.

Notes:

You may only syndicate reviews through one authorized syndication partner.

Service provider

Cost & Eligibility

Marketplace Review Syndication Program 

Free. You must own your reviews and not currently use other syndication services.

Bazaarvoice 

Contact Bazaarvoice for pricing plans and eligibility requirements. 

PowerReviews 

Contact PowerReviews for pricing plans and eligibility requirements.  

Wholescale 

Contact Wholescale for pricing plans and eligibility requirements. 

TargetBay

Contact TargetBay for pricing plans and eligibility requirements. 

Emplifi/TurnTo

Contact Emplifi/TurnTo for pricing plans and eligibility requirements.  

SellCord

Contact SellCord for pricing plans and eligibility requirements.

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