Listings not visible

Fix pricing issues to republish your unpublished items and resume sales.

Small price gaps

Make small price cuts for more Buy Box wins.

Flash Deals

Increase sales conversions by submitting eligible items to a Flash Deal. 

Recent losses

Update pricing on recent Buy Box losses to win back the Buy Box.

Above market price

Decrease your price to close price gaps against external competitors.

Aging inventory

Run a clearance promotion for unsold WFS items older than 12 months.

Losing visibility

Update your Repricer minimums for more Buy Box wins.

Frequent price changes

Automate your pricing on items with frequent price swings using Repricer.

Price incentive available

Lower your referral fee on eligible items by enrolling in Reduced Referral Fee incentives.

Price competitiveness score

• The price competitiveness score measures how your original price, set by you, compares to similar available products on external websites. The score is calculated based on your original price, without Walmart-funded incentives, to reflect your true price competitiveness. An offer is considered competitive if it's listed at the same price or at a lower price than the comparable external price.
• Your price competitiveness score also represents the percentage of customer impressions where your offers are price competitive. This means items with higher traffic have a greater impact on your score, while items with little or no traffic have less or no impact. A higher percentage means your offers are more competitive.
• Your price competitiveness score will also display your daily progress towards the Pro Seller badge over the last 30 days. If your price competitiveness score displays N/A, it means there’s not enough information to determine the score. View suggestions and take action on high impact items to get closer to the Pro Seller benchmark.

Buy Box win rate

• Measures the overall percentage of page views where your offers are winning the Buy Box. For example, a 60% Buy Box win rate would indicate that you’re the Buy Box winner for 60% of all page views that your items received over the last 30 days.
• Select the Manage pricing button to identify your high-traffic items, small price gaps and recent buy box losses. Update prices in these fields by selecting the items you want to edit and entering a new price and choosing the Update all prices button.

Results from pricing campaigns

Displays a high-level overview of how your pricing campaigns and tools performed over the last seven days.

30-day Repricer performance

Measures performance metrics by comparing conversion rate, Buy Box win rate and price competitiveness between Repricer enrolled and non-enrolled items.

Download view

Download your pricing details as a CSV file to analyze and inform your pricing strategies.

Customer Favorites

Display items in your catalog that show strong customer demand across Walmart or on external marketplaces.

Smart filters

Filter your results using plain language (e.g., products with high traffic and low sales).

Filters

Filter your results using metrics including, but not limited to, GMV, inventory age and offer ship speed.

Columns

Select the fields most important to you. Your selections will save automatically and display for future visits.

Current price

• The price you're currently charging for this item. Update prices in this field by selecting the item and entering a new price in the popup, or by selecting the  Bulk update button and uploading a template.

• Select the current price of an item to view the Universal Price Update. This view will show your current price, Walmart's suggested price, pricing programs that are currently active and reasons your item is currently unpublished.

Suggested price

The Walmart suggested price, which is designed to help you maximize your price competitiveness. You can update your price from this field by selecting the suggested price. Reduced Referral  Fee incentives may be applied to select items when you accept the suggested price.

Inventory

Number of items available to customers.

Traffic

Total page views and impressions from search results in the last seven days.

Buy Box eligibility

Indicates if your offer qualifies for the Buy Box:

• Eligible: Your item qualifies to compete for the Buy Box.
• Not eligible: Your item doesn't qualify to compete due to the following reasons: Price not competitive, Ship price not satisfied or Other reasons.

Status

Indicates whether the item is published or unpublished.

Repricer status

The last recorded status for items assigned to a strategy:

• Active indicates that the item is being actively repriced.
• Needs Action indicates that while the item has been onboarded to the Repricer, it's not being repriced due to the target price being lower than your minimum allowed price, a competitive target price wasn't found on your item or because your item is on promotion, and you've elected to not reprice your items.
• Paused indicates that the item is onboarded on a strategy that has been paused.
• Enroll in Repricer indicates items that aren't yet onboarded to the Repricer. Select this to enroll items and create or select a strategy.

Buy Box price

The total price (item price + shipping) of the offer currently winning the Buy Box for a given item. Meeting or beating the Buy Box price for your offers significantly increases the chances of winning the Buy Box.

Competitive price

The price (item price + shipping) of the item on another e-commerce site.  Meeting or beating the competitive price may positively impact your Price Competitiveness Score. An alert icon indicates that your price is higher than the competitive price.  If no comparable item is found or there's a mismatch, select Submit a Match and follow the next steps. 

Promo details

The status of the promotion.

Walmart-funded incentives

The status for the item on Walmart-funded incentives.