With the Sales Rewards and Attribution program, you can generate referral links in Seller Center and then share them on your social and external media campaigns to get cash back on sales you’ve made through these links. In this guide, you’ll learn how to create a new referral campaign and referral links.
Generate referral links
Step 1 – Get startedÂ
Navigate to the Sales Rewards and Attribution dashboard in Seller Center. Â
You can only create a campaign for third-party items you’ve listed on Walmart Marketplace.
Step 2 – Create a campaignÂ
To create a new referral campaign, select the + Create a Campaign button. Enter the name and publishing channel for your campaign and select the items you want to enroll. You can also search for your items by item name, SKU and item ID. When you’re ready, select the Continue button.
You can add detailed information to your campaign name, such as Meta – Awareness – May 24 – Tshirts. You can also include the External ID.      Â
Step 3 – Create and add link labels  Â
On the next page, enter the amount of referral links you want to create and select Continue. Then, enter a label for each of your links and select Submit. The next page displays the details of your new campaign, including your referral links. To shorten your affiliate link, open the campaign then select the chain link icon next to the Affiliate link.
You can review and manage your active campaigns anytime from the Sales Rewards and Attribution dashboard.
Label your link with information about your advertisement. You can use a keyboard symbol such as a vertical bar (|) or a hyphen (-) to help structure the details. For example, your label could look like this: Paid | Social | Meta | ABCBrand | RedShirt | Version1Â
