Content is vital to the success of any business, especially an e-commerce business. You can help drive sales by providing complete and consistently high-quality product content. Walmart has developed style guides to help you comply with Walmart Content Standards, so customers can continue to enjoy a seamless shopping experience on Walmart.ca. Â
What is the policy?Â
A style guide is a document that specifies the standards you should follow for content creation. Content style guides include information on imagery, copy, search engine optimization and more. Check out the content standards below before adding new items to your Marketplace catalog or before updating existing content. Â
The images, copy, attributes, and rich media you provide are critical in helping our customers make their purchasing decisions.Â
Use these style guides to accurately set up and maintain your items in the Product Type Groups for the category.Â
- Product Type Groups (PTGs) are a group of similar Product Types with like attributes.Â
If you have trouble determining which PTG your Product Type falls under, please refer to the table below and filter down to your Product Type to see which style guide you should look for.Â
Locate your Product Type within the Product Type Groups listed in the second column and then click the link below for your Category.
Additional Guidelines
Review these guides first before using category-specific requirements.
Universal Guides (Applicable to All Categories) |
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Category-specific Guides
Animal | Home improvement |
Arts & Crafts | Household, Industrial Cleaning & Storage |
Baby | Media |
Beauty | Musical instruments |
Business and Industrial | Office & Stationery |
Electronics | Photography |
Everything Else | Safety & emergency |
Fashion | Seasonal & Occasion |
Food and beverage | Sports, Outdoor & Recreation |
Furniture | Toys |
Garden and Patio | Vehicle |
Health | Health & Personal Care |
Home | |