Ad groups are subgroups within a campaign that can be used to group products with similar keywords, objectives, or categories. This helps speed up the campaign creation process and makes it easy for you to optimize your campaigns. 

• CTR Prediction: How likely is the advertised product to be clicked? 

• Bid Amount: Are your competitive bids high enough? 

• Relevance Score: How relevant is your product to the context? 

Currently, an organic impression and a sponsored impression for the same article can appear in the grid results at the same time, although this could change in the future. Since sponsored ads blend seamlessly with organic results, the placement of your sponsored ad in the results grid depends on all other ads in the auction, plus the relevance and price of the offer. 

Ensure all your items are in your catalog and are published. If you recently published or updated an item, it may take up to 7 days from the date it was published/updated for you to be able find the item in the platform.

The minimum bid for all items and for all keywords is $0.40 from March 18, 2025, to June 30, 2025.

Yes, we require that you establish a total budget and/or a daily budget. The total budget must be at least $20, and the daily budget must be at least $20 from March 18, 2025, to June 30, 2025.