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Walmart Connect Canada: Ad Solutions
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In this guide, discover how Walmart Marketplace Canada sellers can harness advertising solutions to increase visibility, reach more customers, and grow their brand presence effectively.
Walmart Connect
With Walmart Connect (WMC) advertising solutions, you’ll gain access to our Ad Center platform to run Sponsored Product ad campaigns which will allow you to promote your products on Walmart.ca, mWeb (Mobile Web) and on the Walmart Canada app.
Sponsored Products- How does it work?
Sponsored Products help customers discover relevant products as they search and browse Walmart.ca, mWeb (Mobile Web), and the Walmart App. They are ads that appear on prominent, high-traffic spots such as homepage, browse, search, item and content pages. Sponsored Products drive discovery and purchase among Walmart customers searching for your products.
Additional Guidelines
Find more information below on qualifying requirements to advertise your items on Walmart.ca and in our app.
Product Type | Description | Example |
Sponsored Products |
|  |
How much do Sponsored Products cost?
Sponsored Products are sold on a cost-per-click basis in Walmart's first-price auction.
Relevancy + bid price determines the auction winner.
Budget and bid minimums:
For Marketplace sellers: the daily budget must be $20 or above. If you choose to set a total budget, it must be $20 or above.
For manual campaigns, bids cannot be lower than $0.40.
For automatic campaigns, bids cannot be lower than $0.40.
Summer Special Promotions
From June 16 - August 31, 2025, enjoy a special summer pricing promotion with a minimum CPC floor bid of $0.30 (CAD). Log into the platform on June 16, 2025 to adjust your bids on live campaigns. We recommend setting bids at 20% above the new minimum floor bid price to stay competitive.
We want to ensure that our advertisers understand the potential negative impact of clicking on your own ads. Clicking on your ads is considered a wasted click. Clicking on your ads can significantly impact your return on ad spend (ROAS) and compromise the effectiveness of your advertising efforts. Inform your employees of the importance of not searching for and clicking on your ads.