• Week 6: Advertise

    Stand out and create powerful ads this holiday season
  • Get set up for a very merry peak season

    Free webinar, Walmart Marketplace 201, on Oct 30, 11 AM PDT
  • Item Spec 5 is here!

    Help boost visibility, relevancy, and the quality of your listings.
  • Week 6: Advertise

    Stand out and create powerful ads this holiday season
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Latest guides

Go to guides

Explore the content that other sellers find most useful.

Marketplace reviews: Overview
Listing optimization
In this guide, you’ll learn how ratings and reviews are generated and how you can manage them.
Product detail page: Item attribution & categorization
Item setup
Categorization and item attribution are integral to determining how your items will appear in search and browse results on Walmart.com and other search engines, like Google.
Payment processing
Taxes & payments
This guide provides an overview of the payout providers Walmart works with and answers some common questions regarding payment processing. 
Returns policy
Order management
In this guide, you’ll learn more about the policy and exemptions, including which Marketplace items can and can't be returned. 

Expert guidance, available
directly
in Seller Center

Learn how others are finding success with help from Walmart Marketplace tools.
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Adam Greenberg
President of Shop the King
“Walmart opened up a whole new customer base that we weren’t touching… One of the biggest things that we’ve seen as a growth addition to our business on Walmart Marketplace is utilizing some of the technology [tools] that [Walmart] offers.”
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Matt Lehr
Co-founder of Cate & Chloe
“One of the reasons we chose WFS is that we needed to expand our growth and that was challenging to do with our own internal fulfillment team. We had already been selling on Walmart Marketplace and having some great success, but before WFS we were struggling to keep up with the demand.”
We're able to access customers right where they’re shopping already. And its been cool to be part of someone’s everyday shopping experience in a way we are not able to do on our own eCommerce platform.
Erica Cole
Founder & CEO
of No Limbits
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Seller tools

Discover the tools that work hard behind the scenes so you can thrive on Walmart.com.

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Assortment Growth

Assortment Growth

Using customer demand signals, category data, and more, this tool recommends best-selling items to add to your catalog.

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Repricer

Repricer

Keep your offers competitive with automated pricing. Plus, unlock referral fee discounts with the Repricer Incentives program.

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Pro Seller Badge

Pro Seller Badge

Earn this mark of excellence given to top-performers and enjoy rewards with the Pro Listing Savings program.

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Walmart customers are searching

Walmart Connect's Sponsored Search can help them find you.

Want to give your business a glow-up? Check out our blog!

2024 Marketplace Holiday Hub
2024 Marketplace Holiday Hub
Everything you need to know to keep your seasonal sales strategy in check.
3 ways Multichannel Solutions can help you grow across sales channels

3 ways Multichannel Solutions can help you grow across sales channels

Multichannel Solutions is an industry-leading program for fast, reliable fulfillment—so you can keep customers happy on and beyond Walmart.com.

Read more
2024 Holiday checklist for sellers

2024 Holiday checklist for sellers

See how you can stand out and shine bright to win over holiday shoppers.

Read more

But wait, there’s more!

Looking for developer tools? Or seller support? Look no further!

Developer Portal

Developer Portal

Access API tools and documentation for Walmart eCommerce integration.

Go to Developer Portal
Seller Center

Seller Center

Manage your account settings, catalog, performance, and more.

Go to Seller Center
Seller Support

Seller Support

Get help with orders and returns, account issues, and more.

Get Support
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Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.

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