Marketplace Learn

Seller Success Formula
Use this proven checklist to help guide your strategy and achieve the best results.
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Seller Success Formula
Use this proven checklist to help guide your strategy and achieve the best results.

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Streamline your logistics with Walmart Fulfillment Services

Tap into our world-class supply chain with no minimums, maximums, or hidden fees.

Get started with WFS

Explore Seller Academy

Go to courses

Discover tools to help you grow your Walmart Marketplace business.

Getting started

Shipping & fulfillment

WFS - Walmart fulfillment services

Latest guides

Explore the content that other sellers find most useful.

Marketplace reviews: Overview

Listing optimization

In this guide, you’ll learn how ratings and reviews are generated and how you can manage them.

Go to guide

Product detail page: Item attribution & categorization

Item setup

Categorization and item attribution are integral to determining how your items will appear in search and browse results on Walmart.com and other search engines, like Google.

Go to guide

Payment processing

Taxes & payments

This guide provides an overview of the payout providers Walmart works with and answers some common questions regarding payment processing.

Go to guide

Returns policy

Order management

In this guide, you’ll learn more about the policy and exemptions, including which Marketplace items can and can't be returned. 

Go to guide

Get up to $75K in savings

when you start selling on Walmart!*

*Conditions apply

Seller stories

Go to Sell Better Blog

Learn how others are finding success with help from Walmart Marketplace tools.

Adam Greenberg

President of Shop the King

“Walmart opened up a whole new customer base that we weren’t touching… One of the biggest things that we’ve seen as a growth addition to our business on Walmart Marketplace is utilizing some of the technology [tools] that [Walmart] offers.”

Watch story

Matt Lehr

Co-founder of Cate & Chloe

“One of the reasons we chose WFS is that we needed to expand our growth and that was challenging to do with our own internal fulfillment team. We had already been selling on Walmart Marketplace and having some great success, but before WFS we were struggling to keep up with the demand.”

Watch story

We're able to access customers right where they’re shopping already. And its been cool to be part of someone’s everyday shopping experience in a way we are not able to do on our own eCommerce platform.

Erica Cole

Founder & CEO of No Limbits

Seller tools

Discover the tools that work hard behind the scenes so you can thrive on Walmart.com.

Explore all tools

Assortment Growth

Using customer demand signals, category data, and more, this tool recommends best-selling items to add to your catalog.

Repricer

Keep your offers competitive with automated pricing. Plus, unlock referral fee discounts with the Repricer Incentives program.

Pro Seller Badge

Earn this mark of excellence given to top-performers and enjoy rewards with the Pro Listing Savings program.

Walmart customers are searching

Walmart Connect's Sponsored Search can help them find you.

Sell better!

Go to Sell Better Blog

Want to give your business a glow-up? Check out our blog!

Exploring pricing tools in Seller Center

Let’s explore Seller Center and the tools you can use to optimize pricing of the items in your catalog.

Getting started in Seller Center

Seller Center is your one-stop-shop for managing your entire Walmart Marketplace storefront.

Stand out and get rewarded with the Pro Seller program

The Pro Seller program has a tiered system with perks that increase as you scale your business.

But wait, there’s more!

Looking for developer tools? Or seller support? Look no further!

Developer Portal

Access API tools and documentation for Walmart eCommerce integration.

Go to Developer Portal

Seller Center

Manage your account settings, catalog, performance, and more.

Go to Seller Center

Seller Support

Get help with orders and returns, account issues, and more.

Get Support

About Walmart.com

Walmart Inc. (NYSE:WMT) helps people around the world save money and live better- anytime and anywhere - in retail stores, online, and through their mobile devices. Each week, approximately 240 million customers and members visit more than 10,500 stores and numerous eCommerce websites in 20 countries. With fiscal year 2023 revenue of $611 billion, Walmart employs approximately 2.1 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity.